Social Sharing: How to Inspire Fans to Share Your Stories

Do you use stories to market your business?

Are you wondering how you can get people to share your content?

To learn how to inspire your fans and followers to share your stories via social media, I interview Simon Mainwaring for this episode of the Social Media Marketing podcast.

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Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Simon Mainwaring, author of We First: How Brands and Consumers Use Social Media to Build a Better World. He’s a consultant who’s worked with brands like Nike and Motorola. Simon also hosts the upcoming We First Social Branding Seminar in West Hollywood in a few days.

Simon shares the importance of tapping into the power of your fans to share your story.

You’ll learn how you can create a story and the kind of content you need to use to succeed.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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Why Things Catch On: The Science of Why People Share

Do you want to understand the science behind why people share?

During this fascinating interview I explore these very concepts.

To learn the reasons why people widely share content, I interview Jonah Berger for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jonah Berger, author of The New York Times bestseller, Contagious: Why Things Catch On. He’s also a marketing professor at the Wharton School and columnist for BusinessWeek.

Jonah shares the reasons behind why people engage with word of mouth and why marketers should pay attention to this.

You’ll learn about the 6 principles that drive people to share.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Promote Your Blog With Social Media

social media how toAre you looking to use social media to promote your blog?

Sharing your blog posts on social media platforms like Twitter, Facebook, Google+ and even Tumblr can help your content gain significant exposure.

But each social media platform is distinct with different benefits and abilities. You need a simple process to tailor your social sharing to generate as much engagement as you can on each of these platforms.

Here’s a process you can use to ensure your posts get maximum mileage. Consider these steps and adapt them to the social platforms where you find your customers.

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9 Reasons Why Your Content Is Not Shared on Social Networks: New Research

social media researchDo you wonder how to get your content seen amidst a sea of information?

What if you could understand why your audience shares some information and not other? That would make your content stand out from the competition.

The Science of Sharing

30 billion pieces of content are shared on Facebook each month, including blog posts, links, news stories and photo albums.

HubSpot’s Dan Zarrella has found that three things must happen to get your content shared.

First, people must be exposed to your content (be a fan on Facebook or follow you on Twitter). Second, they must be aware of your content (meaning they actually see it). Finally, they must be motivated by something in your content to share it.

Many articles have been written on how to increase your audience size and make people aware of your content, including these by Mari Smith and Denise Wakeman. This article will focus on the motivations for sharing.

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7 Ways to Improve Your Blog SEO with Inbound Links

social media how toAre you looking for innovative ways to improve your search engine rankings?

In an earlier post I talked about the need to fully optimize your website and blog posts for search engines.

However, content optimization will only take you so far. For a website to really take off in the search engine rankings, it needs to generate incoming links from relevant and reputable websites. And you have little control of incoming links.

To increase the likelihood of obtaining high-quality incoming links, here are seven things you can do:

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