Do you want to promote your blog content to more readers?
When you blog to promote your business or industry, it’s important to make sure your content gets seen.
In this article I’ll share five ways you can attract readers to your blog content.
#1: Get Found in Search by Optimizing Your Content for SEO
If you’re going to get new visitors to your website, you want to make sure they’ll be able to find you. And one way they’ll find you is by searching for you on their search engine of choice. That’s why it’s important to optimize your content for SEO.
Let’s take Social Media Examiner as an example.
If you search for “social media” and scroll through the different post titles that come up, they all reference social media, whether it’s a specific social media channel or the term “social media.” Throughout the posts, you’ll see the same content; everything relates to social media.
Now let’s look what happens when we search for “social media blogs”.
Are you looking for tools to speed up your content curation process?
In this article I’ll show you how to find and share relevant content in a snap.
Why Content Curation?
If you want to be the go-to expert in your niche, you need to provide more value than the other guys. Content curation—sharing relevant articles from several sources—is an important way to provide that value to your clients, fans and readers.
Modern marketing has changed significantly. It’s less about promotion and more about helping your ideal clients make informed decisions. Buyers expect to be fed relevant and helpful information.
Good content curation pinpoints potential clients’ needs, wants, desires and problems, then offers answers and solutions. Sharing other people’s content is a great way to quickly become the recognized expert in your field.
During this fascinating interview I explore these very concepts.
To learn the reasons why people widely share content, I interview Jonah Berger for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jonah Berger, author of The New York Times bestseller, Contagious: Why Things Catch On. He’s also a marketing professor at the Wharton School and columnist for BusinessWeek.
Jonah shares the reasons behind why people engage with word of mouth and why marketers should pay attention to this.
You’ll learn about the 6 principles that drive people to share.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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Are you happy with the marketing role your blog plays?
Many businesses consider blogs “a cost of doing business,” or code for “We’re not sure what it does but we’re afraid to stop doing it.”
In this article I will explore why and how to make your blog the hub of your content marketing plan?
Why make your blog your content marketing hub?
To put a slightly different spin on what Chris Brogan says, blogs are your home base; they are at the center of your content marketing system.
One study shows how Pinterest has been bringing in more traffic to websites than LinkedIn, Google+ and YouTube put together.
Brands are benefiting with Pinterest in generating traffic and sales.
So if you’d like to attract a lot of traffic to your website using Pinterest, check out these 6 tips.
#1: Use Original Pictures to Drive Traffic
If you visit the Popular Section of Pinterest, you’ll see that most of the popular pictures and images in this section are original and unique. The popular images are “repinned,” “liked” and commented on the most number of times.