Have you kept up with the changes in search engine optimization (SEO)?
This is essential for most businesses today.
Keep reading to learn how Google changes are making social media more important and what you can do about it.
Recent Google Changes Put Spotlight on Social Media
On April 24, 2012, webmasters around the world were dinged by the Google “Penguin” update—one of the latest in a series of algorithm modifications designed to weed out low-value results from the natural search engine results page (SERPs).
Whether or not your website’s traffic flow was affected by this update, it’s important to understand what this change entails, why it came about and how you can compensate for it using social media marketing—as Google’s heightened focus on web spam is likely to result in similar updates in the future.
Do you think of keywords, links and search engines?
Or do you focus on useful content, interesting articles, engaged audiences and happy customers?
If you’re in the second camp, you’re clearly familiar with “the big picture” of optimization. But if you’re in the first camp, then stick around—sounds like you need a new perspective!
The most important thing we learned from the Google Panda updates in 2011 is that search engines are really serious about improving search quality and user experience.
Since then, the priority for site owners has been to create original, interesting and sharable content that attracts links from other sites.
Lee Odden has written his first book titled, Optimize: How to Engage More Customers by Integrating SEO, Social Media and Content Marketing. In the book, he takes a holistic approach to content and search optimization and proposes that companies should consider all of the digital assets, data and content they have to work with in order to make both customers and search engines happy.
With new enhancements from Google+, you can more easily accomplish just that!
One of the biggest changes recently rolled out by Google might even be called a seismic shift in search.
Google is somewhat clumsily calling it “Search, plus Your World.” You see, Google has years of experience in the search engine business. And they are so good because they aim to deliver what people are looking for, not just what they actually enter into the search window. They have to figure out if your search on “porter” is supposed to show a lot of beer websites or websites focusing on people who carry luggage.
Part of what they’ve learned is that people want to see results based on their own personal history and social profile.
Google’s Search, Plus Your World
To say there’s been a lot of buzz about Pinterest in recent months would be putting it mildly!
Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love has made it a hit among individuals and businesses alike.
What follows are 26 tips, an A-Z guide for creating a business presence on Pinterest.
#1: Add a Pinterest “Follow” and/or “Pin It” Button
One important way to let your clients and prospects know about your presence on Pinterest is to add a Pinterest button. Pinterest has several choices available on their goodies page. Find the one that works for you. When you add a Pin It button, you can encourage your customers and readers to pin your products onto Pinterest.
Embracing Google+ should be on your short list of activities.
But one thing is clear: Google+ is making its presence known in Google search results now.