Are your own search and social efforts aligned?
For many marketers, it’s not always clear how social media impacts search engine optimization.
In this article you’ll find numerous resources to help you understand how social media SEO works.
Why Social Media SEO?
It’s not enough to have a popular website with good content anymore. If you want better search engine results for your business, it’s time to look at how social media influences those results.
It used to be that SEO revolved around two things: using the right keywords, and the number of authoritative sites that linked back to your content via inbound links.
Then social media came along and changed everything.
Search engines have begun to incorporate social signals (Facebook likes, retweets, +1s and so on) to inform their search results.
The following articles dig a little deeper and explain what you need to do to make sure you succeed at social media and SEO.
6 Reasons Social Media Is Critical to Your SEO: If you need more clarity on how SEO and social work together, Stephanie Frasco explains on Social Media Today that the old days of website marketing are over and Google has found a newer, smarter way to measure the popularity of your website—social media.
How to Succeed at SEO With Social Media Marketing: On ExactTarget Amanda Nelson likens SEO and social media to peanut butter and jelly, the idea being that the two need each other to succeed. Dig in and enjoy the nuggets of wisdom and some best practices shared in a conversation between Amanda and her guest, Ray Grieselhuber.
Using Google to direct traffic to your blog can quite literally translate into gold. Or at least money with which you could buy gold.
This article will show you how to easily optimize your blog for search engines.
Let’s be clear on few points before we begin. When search engine optimization (SEO) is done the wrong way:
- It’s a spammy attempt to manipulate the search-engine traffic.
- It’s SEO experts selling a guaranteed top-10 placement.