6 Google+ Tips for Businesses

social media how toHas your business set up a Google+ page?

Google+ is growing at an impressive rate. In less than one year, Google has reached over 90 million registered users—far exceeding expected growth rates.

According to CNN’s Mark Millan, it took Facebook about four years to grow to that many users. It took Twitter almost five years to grow to the same size.

There’s No Leap of Faith With Google+

You already know Google is important to your business. Just check your analytics. Which search engine are people using to find your website? Google. And if you’re using YouTube effectively, chances are YouTube is driving traffic to your site too. News flash: Google owns YouTube.

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How to Optimize Your Blog for Google

social media how toUsing Google to direct traffic to your blog can quite literally translate into gold. Or at least money with which you could buy gold.

This article will show you how to easily optimize your blog for search engines.

Let’s be clear on few points before we begin. When search engine optimization (SEO) is done the wrong way:

  • It’s a spammy attempt to manipulate the search-engine traffic.
  • It’s SEO experts selling a guaranteed top-10 placement.

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Three Free Social Monitoring Tools Worth Exploration

social media toolsWe live in a world where the entire globe can have access to your name, IP address, photo and all of your public information with a simple search.

Now social media takes it one step further. I not only can find your past exploits online, but I can hear the conversations that the entire globe is having about you, right now, with a simple click (and maybe some typing too).

Twazzup, Addict-o-matic and SocialMention are three free platforms that allow you to measure your social media mettle—or more simply put, see all of the buzz or conversations surrounding your brand online, at any time.  Never heard of these platforms?  No worries, I’ve got your back!

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The Fastest Way to Increase Your Google Ranking

social media how toHow many times have you heard someone say, I just want that top search result on Google? For a business website, the top spot in the search engine returns can be a lead generating machine.

Think about it. Google is where most people go when they are researching. What if there was a way to get your company’s website on that coveted first page?  Well there is…

One of the best ways to gain that top spot is by blogging. Incorporating a blog into a website can have a huge impact on the overall website’s search engine rankings.

A blog does two important things in terms of the search engines:

  1. Adds naturally occurring, keyword-rich pages.
  2. Increases the potential for incoming links from high-quality websites.

This article will reveal the why and how for improving your search engine rankings with blogs.

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The Social Media Examiner Story: Proof Social Media Works

social media case studiesBack in October of 2009 we launched SocialMediaExaminer.com.  The response was immediate and it was big (I’ll share some of the back story in the video below).

We relied 100% on social media tactics to drive traffic to this site.

In less than 5 months, Social Media Examiner was declared the #1 small business blog in the world by Technorati, added more than 13,000 email subscribers, brought nearly 100,000 people a month to the site and is ranked as one of the top 4200 websites in all of America by Alexa.

We didn’t advertise, didn’t rely on the press and almost none of our traffic is coming from search engines.  Nearly overnight, this site has become a top destination for businesses.

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