Keep reading to find out.
A bit of history
In an interview with Wired Magazine, Udi Manber, Google’s head of search, said that Google will make as many as 550 changes to its search algorithm this year. One of the bigger changes happened this past winter in what has been called the Panda or Farmer update.
According to a report by Sistrix.com, within days of the update, a number of very large websites saw their Google rankings take a drastic drop. Sites such as Ezinearticles.com and Suite101.com lost 90% or more of their visibility on Google.
Why is blogging so important to your search engine visibility? Because search engines serve up web pages—not websites—when people ask a question. And here’s the important part:
Using Google to direct traffic to your blog can quite literally translate into gold. Or at least money with which you could buy gold.
This article will show you how to easily optimize your blog for search engines.
Let’s be clear on few points before we begin. When search engine optimization (SEO) is done the wrong way:
- It’s a spammy attempt to manipulate the search-engine traffic.
- It’s SEO experts selling a guaranteed top-10 placement.
In an earlier post I talked about the need to fully optimize your website and blog posts for search engines.
However, content optimization will only take you so far. For a website to really take off in the search engine rankings, it needs to generate incoming links from relevant and reputable websites. And you have little control of incoming links.
Would you like some tips to help your blog appear for specific keywords? If so, keep reading…
Why Search Matters for Blogs
In an earlier article, I talked about the importance of blogging and search engine rankings. However, once you’ve got the blog up and running, the next thing to do is to start optimizing your posts for the search engines. Although search engine optimization (SEO) can be overwhelming to the newcomer, once you understand a few basic concepts, you’ll soon find it’s really not that difficult.
Let’s face it, LinkedIn is a very underutilized social media network. Most people believe that it’s too hard to make connections, and therefore use it more as a résumé site. There is so much more potential with this professional social media network.
How many of us have created a LinkedIn account and left it dormant for months?
It was my goal recently to attend more LinkedIn webinars and teleseminars to learn more about this mysterious network. I have often thought to myself, “I’m a professional. Why am I not utilizing this site?” I’ve even heard LinkedIn referred to as the “red-headed stepchild” of social media.
Great blog posts don’t magically engage readers. But by applying a few good tactics, your blog can attract and retain your ideal readers.
Here are seven powerful blog posting habits:
Tip #1: Clear Targeting
The first rule for creating effective content for your business blog is to completely understand why you’re blogging. Have a thorough understanding of your ideal reader’s (your customer’s) profile and of your core message as it relates to your business. If you have a really clear idea about who you’re writing for, it’s going to be easier to write. Your blog posts will be on target and on purpose. You won’t be meandering off into subjects that are irrelevant to your audience.