How to Use Semantic Markup to Improve Your Search Results

social media how toDo you want search engines to find your content easily?

Do you want search results related to your content to stand out?

You can tell search engines exactly what your content is to make it easier for them to index it.

In this article you’ll discover the basics and benefits of semantic markup and how it can make your content stand out in search.

What is Semantic Markup?

Semantic markup is a fancy way of saying you can use HTML tags to tell search engines exactly what a specific piece of content is.

semantic markup tips for seo

Find out how semantic markup can improve your search engine placement.

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18 Social Media SEO Resources to Improve Your Search Ranking

social media how to Do you know how social media impacts SEO?

Are your own search and social efforts aligned?

For many marketers, it’s not always clear how social media impacts search engine optimization.

In this article you’ll find numerous resources to help you understand how social media SEO works.

Why Social Media SEO?

It’s not enough to have a popular website with good content anymore. If you want better search engine results for your business, it’s time to look at how social media influences those results.

It used to be that SEO revolved around two things: using the right keywords, and the number of authoritative sites that linked back to your content via inbound links.

Then social media came along and changed everything.

Search engines have begun to incorporate social signals (Facebook likes, retweets, +1s and so on) to inform their search results.

The following articles dig a little deeper and explain what you need to do to make sure you succeed at social media and SEO.

6 Reasons Social Media Is Critical to Your SEO: If you need more clarity on how SEO and social work together, Stephanie Frasco explains on Social Media Today that the old days of website marketing are over and Google has found a newer, smarter way to measure the popularity of your website—social media.

How to Succeed at SEO With Social Media Marketing: On ExactTarget Amanda Nelson likens SEO and social media to peanut butter and jelly, the idea being that the two need each other to succeed. Dig in and enjoy the nuggets of wisdom and some best practices shared in a conversation between Amanda and her guest, Ray Grieselhuber.

exact target article

SEO and social media go together.

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3 Ways to Use Google+ to Increase Search Rankings

social media how toDo you want to increase your search rankings?

Did you know your Google+ page and profile could help?

Google+ can help you increase search rankings for your website, but you have to take the time to optimize your page, profile and content.

This article shows you three ways you can maximize your Google+ presence and tells you why that’s important for SEO.

Why Google+ for search?

Google+ isn’t just another social media platform; it’s a powerful weapon in your SEO arsenal.

Check out Moz’s recent Future of Search Report for the latest on ranking factors.

seo factors sorted by category

SEO ranking correlations. Image source: The Future of Search: 2013 Search Engine Ranking Factors Released, by Moz.

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Search and Social: What Marketers Need to Know About the Changing Landscape

Do you use social media and search to promote your business?

Are you wondering how the landscape of search and social is changing, and how to benefit from it?

To learn about the key changes in search and social, and how they impact your marketing, I interview Lee Odden for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Lee Odden, author of the book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content MarketingHe’s the CEO of TopRank Online Marketing and the editor of Marketing Blog. Plus there is a killer SlideShare tip you’ll want to pay attention to.

Lee shares his insights into the world of SEO and content marketing, and the elements of his strategy that have contributed to his success. You’ll learn about the four categories of content that you must create for your sites, and tips for getting the most out of them.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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26 Essentials for Blogging Success: What You Need to Know

social media how toDo you want to be a more successful blogger?

Are you keeping up with the newest developments in blogging?

Whether you are new to blogging or you have been blogging for years, you will find insight in this article.

It covers 26 blogging essentials, in an A–Z tour of the blogosphere.

Each one has a full explanation, along with a link to further reading in case you want to know more.

Note: For simplicity’s sake, I assume you’re using WordPress as your blogging platform. Many of these essentials, though, apply to other blogging platforms as well.

#1: Akismet: Anti-Spam Plugin

One problem that every blog faces is spam. Shady Internet marketers will attempt to promote their products through spam comments and trackbacks, which create a poor impression for your readers. (Imagine seeing a building covered in graffiti and scrappy posters: it wouldn’t give you much confidence in the company that owns the building.)

Some hapless bloggers spend hours every month deleting a never-ending stream of spam. But Akismet, a powerful anti-spam plugin, will do all the hard work for you. By stopping spam comments and trackbacks, Akismet ensures that your blog comments section always looks attractive and welcoming to readers. As they explain:

Akismet monitors millions of blogs and forums, watching the methods and tricks used by spammers in real time. We know all about their spambots, comment factories, buffer sites and social engineering tricks.

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5 Tips for Using Google+ to Boost Your Marketing

social media how toAre you wondering how to best use Google+ to enhance your marketing?

Google+ is quickly becoming an essential part of any business’s social media strategy.

It boasts a cool 250 million users! And this number is sure to grow very quickly as Google is making a Google+ account mandatory for all Gmail users.

It’s an audience marketers cannot ignore.

Google+ can help people learn about what makes your business tick -- your products, promotions, hours and anything else you want to share.

Google+ also plays a major role in search engine optimization (SEO) by making it easier for marketers to show up in search results—yet another reason to include Google+ in your social media strategy.

Here are five simple ways to give your business an almost immediate boost using Google+.

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3 Ways to Use Social Media to Improve Your Search Rankings

social media how toAre you happy with the traffic coming to your blog or website?

Have you kept up with the changes in search engine optimization (SEO)?

This is essential for most businesses today.

Keep reading to learn how Google changes are making social media more important and what you can do about it.

Recent Google Changes Put Spotlight on Social Media

On April 24, 2012, webmasters around the world were dinged by the Google “Penguin” update—one of the latest in a series of algorithm modifications designed to weed out low-value results from the natural search engine results page (SERPs).

google penguin

Google's Penguin algorithm update was a recent search engine change designed to eliminate spam from the natural search results.

Whether or not your website’s traffic flow was affected by this update, it’s important to understand what this change entails, why it came about and how you can compensate for it using social media marketing—as Google’s heightened focus on web spam is likely to result in similar updates in the future.

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How Social Content Attracts and Engages More Customers

social media book reviewsWhen you think of content optimization, what’s the first thing that comes to mind?

Do you think of keywords, links and search engines?

Or do you focus on useful content, interesting articles, engaged audiences and happy customers?

If you’re in the second camp, you’re clearly familiar with “the big picture” of optimization. But if you’re in the first camp, then stick around—sounds like you need a new perspective!

The most important thing we learned from the Google Panda updates in 2011 is that search engines are really serious about improving search quality and user experience.

Since then, the priority for site owners has been to create original, interesting and sharable content that attracts links from other sites.

Lee Odden has written his first book titled, Optimize: How to Engage More Customers by Integrating SEO, Social Media and Content Marketing. In the book, he takes a holistic approach to content and search optimization and proposes that companies should consider all of the digital assets, data and content they have to work with in order to make both customers and search engines happy.

Here’s what you need to know about the book.

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5 Reasons Your Content Marketing Must Address Price

Do you openly reveal your pricing online?

social media viewpointsThe way people shop has now completely changed.

We know that if we look hard enough online, we can usually find what we’re looking for.

And that includes the price of any product or service.

Despite this reality, many business websites fail to address some of the most essential questions their potential and existing customers have, especially when it comes to the subject of pricing.

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