Blogger Outreach: How to Build Relationships With Bloggers

Do you want to attract more attention to your business?

Are you wondering how you can build relationships with the influencers in your market?

To learn why it’s important to reach out to bloggers, I interview Scott Monty for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Scott Monty, the former head of social media for Ford Motor Company. He blogs at ScottMonty.com and his podcast is I Hear of Sherlock Everywhere.

Scott shares how to build relationships with bloggers to raise your visibility.

You’ll discover the types of influencers you need to reach out to and how to engage them in a positive and productive way.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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How Ford Engages Customers With Social Media

social media expert interviewIn this video I interview Scott Monty, head of social media at Ford Motor Company.

Scott shares how to connect and engage  your customers with social media. He also explains how Ford uses Google+ and blogging to engage customers and what this means for their business.

Be sure to check out the takeaways below after you watch the video.

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Businesses to Fully Embrace Social Media In 2012

social media reviewsThe vast majority of Americans are actively using social media. Has your business acted on this fact?

Are you looking for a way to keep pace with the quickly evolving field of social media marketing?

If so, Social Media Examiner has some exciting news…

But first, consider this story.

Imagine your business competing for your state’s “Best Brand” title against huge names such as Target, Dairy Queen and Wheaties.

Now imagine simply leveraging the power of social media and taking the grand prize! Wouldn’t that just blow your mind?

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How Ford Gets More Sales With Social Media

social media expert interviewIn this video I interview Scott Monty, the head of social media at Ford Motor Company. Scott shares stories of how social media helps Ford launch and sell cars.

You’ll hear how Ford started to build buzz and anticipation with social media a year before the Fiesta was brought to the United States, and how this impacted their sales.

Watch the video to hear about the other ways Ford is using social media and be sure to check out the takeaways below.

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5 Simple Steps to Getting Your Business on Twitter

social media how toAccording to the 2010 Social Media Marketing Industry Report, Twitter is one of the social media tools most businesses want to learn more about.

If your business is not yet on Twitter, this article is for you. Creating a Twitter profile is quick and easy to do; however, you want to make sure you take the right steps when setting up your Twitter accounts.

This is the first of a two-part series of tips for creating Twitter profiles to both facilitate engagement with your Twitter audience and build a strong brand online.

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7 Essential Design Elements for Great Business Blogs

When people hear the word design, they sometimes think only of making something look good, using colors and graphics to add interest. But on the web, and especially on a blog, design has a purpose: to grab readers when they arrive, make it easy for them to get what they want, and create trust through a consistent and professional look.

A well-designed business blog:

  1. Uses visual interest to make posts easy to read
  2. Brands your business in a consistent way
  3. Places useful information in places where it is easy to find
  4. Isn’t cluttered with things that aren’t helping you promote your business
  5. Makes it easy for readers to do what you want them to do

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Top 10 Social Media Blogs – The 2010 Winners

Social media is the talk of the planet.  But where do you go to learn the best tips and tactics?  Look no further…

Tons of nominations came in.  Our panel of social media experts carefully reviewed the nominees and finalists. What follows are the winners of Social Media Examiner’s Top 10 Social Media Blogs for 2010.

If you’re looking to reap the rewards of social media, these rich blogs need to be at the top of your reading list.

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Finalists – Top 10 Social Media Blogs 2010

Wow!  We received over 150 nominations for our Top 10 Social Media Blogs for 2010 contest!

There are some real gems among these 21 finalists. Our judges Scott Monty (Ford), Ann Handley (MarketingProfs) and David Meerman Scott (author New Rules of Marketing and PR) are finishing up their reviews of these sites.


The judges

Here are the finalists:

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How to Connect Globally With Social Media

Do you know how to use social media to target a global audience?  After all, social media provides a low-cost solution to engage your prospects, customers and partners located in different regions of the world.

As Scott Monty, head of social media for Ford Motor Company, says, “U.S. brands looking to leverage social networks internationally know that while their messages need to stay consistent regardless of the region, the language, cultural reference points, platform and tactics, all need to be tailored for each market.”

He continues, “Whether it is customer service, IT, HR or product development, there are a number of uses for social media. And when you add to that all of our constituents—customers, employees, shareholders, dealers, retirees—it becomes a very complex assignment.”

Here’s a look at a few of the difficulties and how you can overcome them…

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