Have you considered using Google Hangouts On Air?
Your podcasts don’t have to stop with basic audio files. Google Hangouts On Air offer ways to create audio, video and better SEO.
In this article you’ll discover how to create more dynamic podcasts using the built-in features of Google Hangouts On Air.
Why Podcasts With Google Hangouts On Air?
Traditionally, interview-based podcasts are done via Skype using either eCamm’s Skype Call Recorder on a Mac or Pamela for Skype on a PC. Both are stable programs with good sound quality and the option to record video. These tools work just fine, but what if you could up your game?
Do you want a more interactive experience with your audience?
Hangouts are changing the way brands connect with audiences to share advice, interview influencers and more.
In this article you’ll find 10 ways you can entice your audience to join you in real time on your next Hangout on Air.
Why a Live Audience Matters
One of the most intriguing aspects of Google Hangouts on Air is how your live audience accesses your show. Each Hangout on Air is broadcast, recorded and uploaded to YouTube. You can even share your Hangout in real time on your website.
That kind of social media integration makes Google hangouts on air the future of broadcasting. The potential for viral expansion is enormous, especially if you have a live audience talking about your content on various platforms.
But what if you’re having trouble getting real-time viewers to your live Hangout event?
Use the following 10 methods to attract more attendees to your next Google Hangout on Air and every Hangout you produce thereafter.
#1: Use Consistent Branding
The power of consistent branding across platforms is unquestionable. Use a branded banner image (or theme) when you share your Google Hangout because it helps draw in viewers because they recognize you.
Chef Dennis Littley does this well with his Good Day Google+ Hangout series. His branded theme makes his updates immediately recognizable in the news stream and draws fans’ attention to his weekly show.
Do you want to optimize your Google+ presence?
If you want to dominate social media, you have to distribute rich media content efficiently and effectively. Google+ helps you do that and more.
Read on to discover 13 tools that integrate with Google+ to help you create your brand’s media empire.
#1: Take Advantage of the YouTube Integration
If you have a YouTube channel but haven’t taken advantage of its relationship with Google+, you need to. Whether you’ve already established yourself on YouTube (or Google+), you’ll reach a wider audience when you use them in conjunction. Take advantage of the integration!