11 Ways to Find New Content for Your Social Strategy

social media how toIs your business running out of content ideas?

Content is the fuel for your social media rocket ship and the foundation of any solid presence in the social sphere. Your content cannot be everything to everyone; however, you can be relevant and provide value to your target market.

Generating compelling content that people want to consume can increase your website traffic and help you attract and retain a dedicated following. In order to produce quality content, you’re going to need a good source of raw material to continually draw upon.

Here are 11 proven tactics to help you never run out of content:

106 comments

 
 

How to Build a Free Social Media Monitoring Dashboard

social media how toDo you need a better way to manage the monitoring of your social media? Don’t want to spend a lot of money? How about a free alternative?

Keep reading to learn how…

Google Alerts has its uses, but it is simply not effective as a stand-alone tool for monitoring social media conversations on a day-to-day basis. Dozens of paid options exist, including Radian6, SAS and Lithium.

However, with an RSS reader and some Internet savvy, you can build a powerful social media listening post at no cost. This article will show you how.

Knowing where your company is mentioned online, who’s doing the mentioning and how others are responding is crucial to 1) understanding the “buzz” about you, 2) addressing complaints and negative mentions quickly, 3) knowing the impact (or lack thereof) of your marketing efforts, and 4) shaping social media marketing efforts to reach the right people (key influencers) on their preferred platform.

81 comments

 
 

Is RockMelt the Social Web Browser of the Future?

social media tools

Could your web browser replace the need to visit Facebook, Twitter and LinkedIn on a regular basis? To find out the answer, keep reading…

Web browsers have changed considerably over the past 15 years. From Internet Explorer to the upstart Mozilla stealing their thunder and most recently Google rearing its head with an ultra-fast browser, Chrome, the field of play is starting to get crowded.

Obviously, that means it’s time for a new name to join the fray—and with a social twist.

Enter RockMelt.

rockmelt

The RockMelt browser window.

RockMelt is a different breed of browser altogether.

167 comments

 
 

21 Ways Non-Profits Can Leverage Social Media

social media how toLike their for-profit brethren, many non-profits understand that using social media can help them reach and engage their audience, create momentum and build community.

However, there’s uncertainty around how to create a sustainable social media campaign, although the tools are plentiful and often free.

Here are 21 ways non-profits can leverage social media:

62 comments

 
 

19 Tips for Driving Traffic to Your Blog

social media how toIt’s the the perennial quest. How can you get more traffic to your site?

After all, without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans.

Methods change and evolve over time. When I wrote my first “how to drive traffic” post about five years ago, the list looked a lot different. There was no Twitter, no Facebook, no social sharing buttons, and no retweet button.

184 comments

 
 

How to Engage With Social Media (a Chris Garrett Interview)

social media expert interviewIn this video I interview Chris Garrett, co-author of the book ProBlogger. Here Chris provides great advice to helps businesses achieve value with social media.

Chris shares the best way to approach Twitter and how to avoid the biggest mistakes people make. He also highlights the importance of attraction, retention and conversion for your business blog.  Be sure to read the other takeaways listed below.

18 comments

 
 

7 Essential Design Elements for Great Business Blogs

When people hear the word design, they sometimes think only of making something look good, using colors and graphics to add interest. But on the web, and especially on a blog, design has a purpose: to grab readers when they arrive, make it easy for them to get what they want, and create trust through a consistent and professional look.

A well-designed business blog:

  1. Uses visual interest to make posts easy to read
  2. Brands your business in a consistent way
  3. Places useful information in places where it is easy to find
  4. Isn’t cluttered with things that aren’t helping you promote your business
  5. Makes it easy for readers to do what you want them to do

35 comments

 
 

Social Media Marketing: An Hour a Day

Suppose you met an experienced marketing consultant who promised to give you one-hour assignments five days a week for three months to teach you a brand-new marketing channel.

And the result was a detailed marketing plan for that channel.

Suppose the marketing channel was social media? And suppose he only charged you $30?

Would you accept his offer? I thought you might.

The consultant is Dave Evans, a communications expert who now focuses on using social media to market goods and services. His 400-page book is Social Media Marketing an Hour a Day. Here’s a comprehensive review of some of the main tips from this excellent book.

22 comments

 
 

Social Media Monitoring 101, How to Get Started

You’ve probably heard people talking about social media monitoring. It’s wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.

But many brand and marketing managers responsible for social media don’t quite understand what social media monitoring is and why it’s important. Here’s a quick primer:

Social Media Monitoring Is Listening

Listening to online conversations is technically done without ears. Using search engine technology, social media monitoring tools scan the Internet looking for documents that contain keywords you select. They return those results in some sort of order that allows you to see where people have mentioned your brand, company, product or whatever you specified.

40 comments

 
 






Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report