Social Storytelling Boosts Donations for Ronald McDonald House Charities


social media case studiesIf you’ve ever been to a McDonald’s, chances are you’ve seen the donation boxes that support Ronald McDonald House Charities (RMHC) on the counter or at the drive-through window.

How can a little spare change possibly help fund the organization’s global network of hundreds of houses, family rooms and care mobiles (mobile care centers)?

A little change adds up – to nearly $25 million in donations last year with the help of social media. Donation boxes are the single largest ongoing fundraiser for RMHC, helping the charity serve 4.5 million children and families every year. 

35 comments

 
 


Check out the Lift event!






Pinterest
Check out the Social Media Marketing Podcast!
Get the 7th annual Social Media Marketing Industry Report
Check out the Social Media Examiner Show!

Social Media Examiner Recommends:



The above business is part of our partner program.