social media how to Do you spend hours on your social media outreach and have no idea if it’s successful?

Are your clients constantly clamoring for social proof?

If you haven’t already done so, you need to find a strategy to measure your social media return on investment (ROI).

In this article I’ll share tools and tips to measure the ROI of your social media efforts.

Why Measure Your ROI?

ROI is proof that your marketing efforts are working. Clients and supervisors need to know if you’re successful… and you do too!

This is important for social media companies, consultants and in-house staff.

The main challenge in measuring ROI is keeping up with changes in algorithms, implementing the new tools that hit the marketplace and proving to your clients that they’re getting the most out of their investment in you.

Here are five steps for your ROI measurement strategy.

#1: Set Social Media Goals

ROI can be measured in a variety of ways: through customer acquisition, lead generation, clicks, revenue, contest entries, etc. It all depends on your goals. Before you can track and measure your ROI, you need to determine your goals so you know which factors you’re measuring and what success looks like.

Top 5 Metrics for Auditing Your Social Media Marketing ROI: Beyond revenue, participating in social media has many “beneficial business applications, such as facilitating customer service and boosting public relations.”

Reach, traffic, leads, customers and conversion rate are the metrics Pamela Vaughan on HubSpot suggests you consider to determine social media marketing success.

hubspot roi image

HubSpot.com shares 5 ROI metrics you should audit.

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social media how toHave you ever been asked to show the return on investment (ROI) for your social media work?

Have you had trouble giving an exact number to explain your ROI or even set quantitative goals for your social media?

25% of marketers said that their biggest marketing challenge was finding the ROI of their marketing activities.

In this article, I’ll show you how to tweak some of your social media actions with your business goals in mind and make them easier to tie to your ROI.

#1: Use Social Media to Promote Your Offers

Social media is an important channel to promote any content you create. Whether you’ve created an ebook, blog post, webinar or white paper, you should promote it through social media.

Tap into your social audience whether you’re on Twitter, Facebook, LinkedIn, Google+ or Pinterest.

sme tweet

Social Media Examiner uses Twitter to share content and generate traffic.

As you can see on Twitter, it’s important to link to all of your content with your tweets. And remember to include hashtags to gain further visibility on Twitter.

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social media how toDo you know how to measure your return on investment (ROI) on Facebook ads?

Do you know how to tell if your Facebook ad is accomplishing your objective?

In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads today.

Facebook Ad ROI?

You’ve probably heard the refrain that you can’t measure ROI on Facebook.

Let me be clear—measuring the ROI of all of your Facebook efforts is dangerous. You are performing more than just a sales role—one of customer service as well.

And you absolutely can measure the ROI of your Facebook advertising efforts, particularly when you’re looking to drive an action that can be assigned a value. This is done with conversion tracking and offsite pixels.

Return on investment is when you consider profits in relation to capital invested. Image: iStockPhoto

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social media how toDid you miss Social Media Marketing World in April?

Or perhaps you were there but weren’t able to attend all the sessions you would have liked to.

In this article I’ve assembled for you 15 actionable social media marketing takeaways from some experts who presented at the event.

Here’s what they had to say.

#1: Prepare for Social Displacement

michael stelzner

Michael Stelzner

With maturity of any new industry comes disruption. Just as email, the web and search disrupted entire industries several years ago (e.g., the postal service, print publications and traditional sales), we can also expect a lot of online disruption to happen because of social media.

  • Facebook messages are displacing email (it’s becoming easier to send your friend a Facebook message rather than find their email address).
  • Asking friends rather than searching (more and more people are asking their Facebook friends or Google+ circles for referrals instead of searching online for a product or service).
  • Listening to podcasts is beginning to replace radio.

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social media how toAre you looking for better ways to measure your social media activities?

Do you know if your social media efforts are worthwhile?

Social media measurement is one of the most frustrating challenges business face.

In this article I’ll show you three simple measurement strategies that can fit into one of your future campaigns.

Why Measure?

In order to measure the effectiveness of your social campaigns, it’s critical that you know your objective.

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social media viewpointsAre you wondering if measuring social media return on investment (ROI) is important?

Do you cringe when you think about putting together another report?

You aren’t alone. But times are changing for social media and these reasons will show you why it’s time to get serious about measuring your results.

Do I Really Need to Measure ROI?

Let’s start by addressing the elephant in the room. Is ROI the right measure of success for social media?

There are many who would argue that a financial return doesn’t show the true value of social media for the organization. I would agree that ROI doesn’t paint the full picture.

However, the bottom line is that executives and business owners sleep, eat, and breathe ROI. It has been the measure of success since the beginning of their careers and while we can jump up and down and tell them it isn’t a complete picture, they aren’t going to believe it until they see it.

Therefore, it’s time to get serious about ROI, but that doesn’t mean that you should sacrifice other types of metrics that help to round out the story. You need both and this is why.

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social media how toHave you been able to turn your fans and followers into active prospects?

Are you interested in monetizing the social media channel?

Keep reading for five tips to turn fans and followers into a revenue channel.

But first…

Do Fans Mean Business?

Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands.

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social media toolsAre you looking for some new ideas to simplify your social media marketing?

Do you wonder how others use social media to attract customers?

We asked the pros for their hottest social media tips. Here’s their advice to help you power up your social media marketing.

#1: Draw Attention to Your Custom Tabs in the New Facebook Timelines

Andrea Vahl

Andrea Vahl @AndreaVahl

If you have a special offer on your website, why not use Facebook to showcase your freebie?

With the new Facebook Timelines fan pages, you can no longer have a custom tab as a default landing tab, so now you will have to draw attention to your freebie with the custom tab photo and the custom tab name.

HubSpot has done a great job of that with their custom tab photo advertising their free ebook and the Customer Case Studies title on one of their other apps.

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social media how toAre you wondering how to determine the return on your social media activities? If so, look no further.

In my prior Social Media Examiner article about Social Media return on investment (ROI), I discussed the financial definition of social media ROI.

This article goes a step deeper by working through a few examples of estimating the social media ROI.

Why Estimate a Return?

Before we go any further, let’s review why we need the social media return and ROI again.

You use the return and the ROI to compare the efficiency of marketing campaigns; for an in-house team, you can use these numbers to negotiate budgets with your management; for agencies, you can use estimated numbers to land prospective clients and to retain current clients. The numbers are used in conjunction with social and web metrics to analyze and optimize current and future campaigns.

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