Small Businesses Struggle to Prove Facebook ROI: New Research


social media researchAre you using Facebook to acquire customers for your small business?

Do you struggle to measure the return on your social media marketing investment?

Despite a lack of concrete proof of sales, small businesses are devoting time and dollars to Facebook marketing.

In this article you’ll discover findings from recent studies focused on Facebook marketing.

facebook roi research

Discover new research on how small businesses struggle with Facebook ROI.

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How to Measure Social ROI on Facebook Ads


social media how toAre you running Facebook ad campaigns to increase engagement?

Wondering how to measure the short and long term impact?

When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify.

In this article you’ll discover how to measure and analyze the Social ROI for your Facebook ads so you can assess their value to your business and know which ads are worth running again.

Why Track Social ROI on Facebook Ads?

The results of social campaigns are just as crucial as traditional ROI.

Traditional conversion ad campaigns on Facebook are relatively straightforward.

measure social roi of facebook ads

Discover how to measure the social ROI of Facebook ads.

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Essential Google Analytics Resources for Marketers: A Complete Guide


social media how toDo you want to learn how to measure and analyze your social media marketing efforts?

Are you looking for a resource to help you improve your use of Google Analytics?

Whether you’re marketing on social media as an individual or as a brand, these expert articles will help you track and analyze social media referral traffic, custom segments, split tests, conversions from social media and more.

Each of these articles will help you understand and master a specific part of analyzing social media marketing data from Google Analytics.

Begin With the Basics

How to Use Google Analytics: Getting Started: Do you need a deeper understanding of Google Analytics? Do you know what data each section of Google Analytics offers? A few important details and settings can improve your Google Analytics reporting. This article shows the basics of navigating Google Analytics and what you need to set up now.

essential google analytics resources

Discover essential Google Analytics resources for marketers.

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How to Present Your Social Media ROI Report to the Boss


social media how toAre you responsible for reporting on social media ROI?

Do you need advice on what to share?

ROI reports justify the resources allocated to social media campaigns.

In this article I’ll explore four important parts of a social media ROI report that decision makers want to see.

A Bird’s-Eye View of ROI Reports

Social media ROI reports are based on prescribed objectives, the progress of the social campaign tasked with meeting those objectives, the analysis of key performance indicators (KPIs) and whether the original objectives are met.

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Analyze KPIs as part of your ROI reporting. Image: iStockPhoto.

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Google Analytics: How to Make Smart Marketing Decisions


Do you want to know if your content and social activities are supporting your business?

Are you wondering how you can use Google Analytics to track your progress?

To learn how to use Google Analytics to help make smart marketing decisions, I interview Andy Crestodina for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media (a Chicago-based web design agency). Andy has also written for Social Media Examiner and he’s a Google Analytics expert.

Andy shares how to use Google Analytics to help you make informed marketing choices.

You’ll discover why analytics are so important to your business success and step-by-step instructions on how to get started.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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25 Social Media ROI Tips From the Pros


social media how toDo you struggle with establishing return-on-investment (ROI) for your social media efforts?

Are you looking for advice to help you measure your ROI?

For most businesses, being able to substantiate the allocation of resources into social media is a necessity. But it’s not always easy.

We asked 25 online marketing pros to share their best ROI tips. Find out what they had to say below.

#1: Measure Your Key Performance Indicators

eric siu

Eric Siu

People who try to set revenue expectations are setting themselves up for failure because people aren’t on social media to buy.

So, what should you do?

It’s better to look at numbers such as engagement rate, referral traffic and audience reach.

measuring tapes

Ensure you’re measuring the correct metrics for your campaign. Image source: iStockphoto

If I’m doing app install ads through Facebook, for example, I’ll measure cost per install. If I’m promoting content, I really only care about the traffic coming back to my site for branding reasons—conversions from social media content promotion are icing on the cake.

Eric Siu, founder of Growth Everywhere and COO at Single Grain, a digital marketing agency.

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How to Measure Social Media ROI


social media how to Do you spend hours on your social media outreach and have no idea if it’s successful?

Are your clients constantly clamoring for social proof?

If you haven’t already done so, you need to find a strategy to measure your social media return on investment (ROI).

In this article I’ll share tools and tips to measure the ROI of your social media efforts.

Why Measure Your ROI?

ROI is proof that your marketing efforts are working. Clients and supervisors need to know if you’re successful… and you do too!

This is important for social media companies, consultants and in-house staff.

The main challenge in measuring ROI is keeping up with changes in algorithms, implementing the new tools that hit the marketplace and proving to your clients that they’re getting the most out of their investment in you.

Here are five steps for your ROI measurement strategy.

#1: Set Social Media Goals

ROI can be measured in a variety of ways: through customer acquisition, lead generation, clicks, revenue, contest entries, etc. It all depends on your goals. Before you can track and measure your ROI, you need to determine your goals so you know which factors you’re measuring and what success looks like.

Top 5 Metrics for Auditing Your Social Media Marketing ROI: Beyond revenue, participating in social media has many “beneficial business applications, such as facilitating customer service and boosting public relations.”

Reach, traffic, leads, customers and conversion rate are the metrics Pamela Vaughan on HubSpot suggests you consider to determine social media marketing success.

hubspot roi image

HubSpot.com shares 5 ROI metrics you should audit.

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How to Improve Your Social Media Marketing Return on Investment


social media how toHave you ever been asked to show the return on investment (ROI) for your social media work?

Have you had trouble giving an exact number to explain your ROI or even set quantitative goals for your social media?

25% of marketers said that their biggest marketing challenge was finding the ROI of their marketing activities.

In this article, I’ll show you how to tweak some of your social media actions with your business goals in mind and make them easier to tie to your ROI.

#1: Use Social Media to Promote Your Offers

Social media is an important channel to promote any content you create. Whether you’ve created an ebook, blog post, webinar or white paper, you should promote it through social media.

Tap into your social audience whether you’re on Twitter, Facebook, LinkedIn, Google+ or Pinterest.

sme tweet

Social Media Examiner uses Twitter to share content and generate traffic.

As you can see on Twitter, it’s important to link to all of your content with your tweets. And remember to include hashtags to gain further visibility on Twitter.

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How to Track Your Facebook Ad Conversions


social media how toDo you know how to measure your return on investment (ROI) on Facebook ads?

Do you know how to tell if your Facebook ad is accomplishing your objective?

In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads today.

Facebook Ad ROI?

You’ve probably heard the refrain that you can’t measure ROI on Facebook.

Let me be clear—measuring the ROI of all of your Facebook efforts is dangerous. You are performing more than just a sales role—one of customer service as well.

And you absolutely can measure the ROI of your Facebook advertising efforts, particularly when you’re looking to drive an action that can be assigned a value. This is done with conversion tracking and offsite pixels.

Return on investment is when you consider profits in relation to capital invested. Image: iStockPhoto

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