social media how toWant to improve your Facebook ad performance?

Wondering which metrics to look at?

Using key insights from Facebook to see how users respond to and engage with your ads can help you optimize your campaigns.

In this article, you’ll discover six ways Facebook ad metrics can help you improve your Facebook ads.

improve ads with facebook ad metrics

Discover six ways to improve your Facebook ads using Facebook ad metrics.

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social media toolsDo you struggle to determine an accurate ROI in social media marketing?

Wondering which of your social media campaigns are most profitable?

It’s important to know whether the money you’ve invested in your social media marketing has provided a return that’s worth what you’ve put in.

In this article, you’ll discover five tools to help you accurately and completely measure your social media ROI.

tools to measure social roi

Discover five tools to help you measure your social media ROI.

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social media how toAre you struggling to measure the ROI of your marketing videos?

Looking for tools to help track sales from your videos?

A simple framework and a few tools can reveal if your video campaigns are working for you.

In this article you’ll discover how to track and measure the ROI for your video marketing efforts.

track video marketing roi

Discover how to track the ROI of your video marketing.

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social media researchWant to see a higher ROI from Facebook?

Have you considered Facebook retargeting ads?

Facebook retargeting allows you to reach your website visitors via custom ads on Facebook.

In this article you’ll discover recent findings from studies focused on Facebook retargeting.

Why Facebook Retargeting?

While everyone has probably seen Facebook retargeting, not everyone knows how it works.

Have you ever noticed that after visiting a website, suddenly an ad for that site pops up in your Facebook feed or on other websites or a mobile app? When you visited the website initially, it put a code into your browsing history, allowing it to follow you around the web. When you visit a different site or Facebook, the code triggers those sites to show the initial site’s ads.

facebook retargeting spend research

Discover new research on trends in Facebook retargeting spending.

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social media researchAre you using Facebook to acquire customers for your small business?

Do you struggle to measure the return on your social media marketing investment?

Despite a lack of concrete proof of sales, small businesses are devoting time and dollars to Facebook marketing.

In this article you’ll discover findings from recent studies focused on Facebook marketing.

facebook roi research

Discover new research on how small businesses struggle with Facebook ROI.

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social media how toAre you running Facebook ad campaigns to increase engagement?

Wondering how to measure the short and long term impact?

When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify.

In this article you’ll discover how to measure and analyze the Social ROI for your Facebook ads so you can assess their value to your business and know which ads are worth running again.

Why Track Social ROI on Facebook Ads?

The results of social campaigns are just as crucial as traditional ROI.

Traditional conversion ad campaigns on Facebook are relatively straightforward.

measure social roi of facebook ads

Discover how to measure the social ROI of Facebook ads.

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social media how toDo you want to learn how to measure and analyze your social media marketing efforts?

Are you looking for a resource to help you improve your use of Google Analytics?

Whether you’re marketing on social media as an individual or as a brand, these expert articles will help you track and analyze social media referral traffic, custom segments, split tests, conversions from social media and more.

Each of these articles will help you understand and master a specific part of analyzing social media marketing data from Google Analytics.

Begin With the Basics

How to Use Google Analytics: Getting Started: Do you need a deeper understanding of Google Analytics? Do you know what data each section of Google Analytics offers? A few important details and settings can improve your Google Analytics reporting. This article shows the basics of navigating Google Analytics and what you need to set up now.

essential google analytics resources

Discover essential Google Analytics resources for marketers.

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social media how toAre you responsible for reporting on social media ROI?

Do you need advice on what to share?

ROI reports justify the resources allocated to social media campaigns.

In this article I’ll explore four important parts of a social media ROI report that decision makers want to see.

A Bird’s-Eye View of ROI Reports

Social media ROI reports are based on prescribed objectives, the progress of the social campaign tasked with meeting those objectives, the analysis of key performance indicators (KPIs) and whether the original objectives are met.

istock 27815353 kpi image

Analyze KPIs as part of your ROI reporting. Image: iStockPhoto.

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Do you want to know if your content and social activities are supporting your business?

Are you wondering how you can use Google Analytics to track your progress?

To learn how to use Google Analytics to help make smart marketing decisions, I interview Andy Crestodina for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media (a Chicago-based web design agency). Andy has also written for Social Media Examiner and he’s a Google Analytics expert.

Andy shares how to use Google Analytics to help you make informed marketing choices.

You’ll discover why analytics are so important to your business success and step-by-step instructions on how to get started.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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