Marketing Trends: How to Think Differently and Predict the Future


Do you want to stay on top of the latest marketing trends?

Looking to tap into the next big trend?

To explore marketing trends, I interview Rohit Bhargava.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Rohit Bhargava, the author of Personality Not Included and Likeonomics. He’s also the founder and CEO of the Influential Marketing Group. His latest book is Non-Obvious: How to Think Different, Curate Ideas and Predict the Future.

In this episode Rohit explores why trends matter to marketers and reveals a few trends.

You’ll discover what makes something a trend.

“podcast

Listen as Rohit Bhargava shares what marketers need to know about marketing trends.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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How Likeability Impacts Marketing Success


social media book reviewsDo you care about being liked at work?

Do you think likeability should even play a role in business decisions?

If you’re struggling to answer these questions, you might be confusing ‘likeability’ with being considered ‘nice.’ The two are not the same thing.

In his latest book, Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, Rohit Bhargava explains that likeability has nothing to do with being nice, and everything to do with being believable.

Having sat through hundreds of pitch meetings, I can tell you one thing for sure… unlikeable entrepreneurs never get funded. ~ Guy Kawasaki

The Jobs Paradox

Steve Jobs was clearly a visionary with a brilliant mind. But he is often described as having been an egomaniac and ‘hard to work with.’

When Nike CEO Mark Parker was asked about the best advice he ever received, he recalls Jobs telling him some months before he died:

Nike makes some of the best products in the world—products that you lust after. But you also make a lot of crap. Just get rid of the crap and focus on the good stuff.

Jobs didn’t play nice, but he had the type of honesty and clarity of vision that drew people to him, made him believable and even likeable, in his own way.

If you want to learn how to be more likeable and build a thriving career or business, Likeonomics is the best investment you’ll ever make. Here’s what you need to know about the book.

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How to Humanize Your Company and Get People to Share Your Story


social media expert interviewIn this video I interview Rohit Bhargava, senior vice president of digital strategy and marketing at Ogilvy and the author of the book Personality Not Included.

Rohit talks about how to put personality back into your company to tell a better story about what you do, get people to believe in your company and tell everyone about it.

Be sure to check out the takeaways below after you watch the video.

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How to Market Your Business With Twitter Lists


Twitter is a networking haven for businesses. But is there an easy way to draw the right people to you with Twitter?

The answer is yes and there’s a great Twitter feature that can help you: Twitter lists.  Twitter lists can grab the interest of people you most want to meet, help you make a great first impression and can help you with marketing segmentation.

Below I’ll show you some unique ways to use Twitter lists.  But first…

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