21 Ways to Improve Your Facebook Ads With Ad Targeting


social media how toDo you use Facebook ads?

Are you aware of all of the targeting options Facebook offers?

Facebook offers so many ways to target potential customers, there’s a right advertising option for every business.

In this article you’ll find 21 ways to target specific audiences with Facebook advertising.

ways to improve facebook ads with ad targeting

Discover twenty-one ways to improve Facebook ads with ad targeting.

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How to Use Facebook Custom Audiences for Increased Reach


social media how toLooking for new ways to reach people on Facebook?

Have you explored custom audiences?

Facebook custom audiences provide many ways to increase your chance of getting your content in front of the right people.

In this article I’ll share how to use Facebook custom audiences to increase visibility and reach.

use facebook custom audiences for increased reach

Discover how to use Facebook Custom Audiences for increased reach.

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7 Ways to Create an Effective Facebook Ad Campaign


social media how toAre you using Facebook ads?

Want tips to step up your game?

Facebook ads can be highly profitable, and there are countless ways to make them more effective.

In this article, you’ll find seven ways to create an effective Facebook ad campaign.

create effective facebook ad campaigns

Discover seven ways to create effective Facebook ad campaigns.

31 comments

 
 

5 New Facebook Features and How Marketers Should Use Them


social media how toAre you taking advantage of the most recent Facebook features?

Want to know how to improve your Facebook marketing?

Staying on top of the latest Facebook updates will help your business get better results.

Here are five ways to incorporate recently revealed Facebook features into your marketing.

how to use 5 new facebook features

Discover how marketers should use 5 new Facebook features.

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15 Ways to Optimize Your Facebook Ads


social media how toAre Facebook ads working for you?

Are you looking to get a better return on your Facebook ad investment?

To get the best performance from ads, you need to make sure they reach the right audience.

In this article you’ll find 15 ways to set up and optimize your Facebook ads.

15 ways to optimize facebook ads

Discover 15 ways to optimize your Facebook ads.

37 comments

 
 

How to Create Facebook Video Ads


social media how toDo you use Facebook ads?

Have you considering adding video to your ads?

If you want to drive Facebook users to your website, videos on Facebook are worth a look.

In this article I’ll explain how to create Facebook video ads through both the live advertising interface and Power Editor.

create facebook video ads

Discover how to create Facebook video ads.

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4 Ways Facebook Remarketing Will Improve Your ROI


social media viewpointsHave you run remarketing campaigns on Facebook?

Are you reaping the full benefits Facebook ad targeting?

To allocate your Facebook ad spend more efficiently, you need to target people who are interested in your product or service.

In this article you’ll discover how Facebook remarketing campaigns can increase your ROI.

What Is Remarketing?

Remarketing is a tactic that lets you advertise to people who have visited your website and shown interest in your product or service. The way it works is relatively straightforward: Visitors come to your website, you segment your website visitors and create custom ads and then show those ads to those website visitors via Facebook.

improve roi with facebook remarketing

Learn how using Facebook remarketing will improve your ROI.

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How to Set Up Facebook Business Manager


social media how toDo you want a more streamlined way to organize account managers within Facebook?

Are you using Facebook Business Manager?

You’ll find Facebook’s newest tool useful.

In this article you’ll discover how to set up Facebook Business Manager so you can have more control over how your employees access Pages and ads.

Why Facebook Business Manager?

Until now, if your business had multiple managers handling different Pages or client ads, you had to grant them access to accounts being shared among multiple users. That’s hardly ideal—keeping accounts organized and limiting employees’ access to specific information have been concerns for a while.

set up facebook business manager

Find out how to set up Facebook Business Manager to manage multiple Pages and Ad accounts.

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How to Use Twitter Remarketing Ads to Target Site Visitors


social media how toAre you using Twitter ads?

Would you like to use remarketing to lower your overall cost per lead?

Twitter recently announced you can now use both Twitter ads and Twitter cards to remarket to existing customers and leads.

In this article I’ll show you how to set up Twitter ads so you can remarket to your target audience on Twitter.

Why Twitter Remarketing?

All brands want to be top of mind. When a user is ready buy a product or engage a service, you want them to think of you first. Remarketing is a strong step toward that goal.

Thanks to the latest developments in Twitter ads, you can now use promoted tweets and Twitter cards to remarket only to the users who have visited your website. Remarketing to them makes sense because they are more likely to convert.

creating a campaign in twitter ads

Use Twitter ads to remarket to the audience most likely to convert.

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