Content Marketing: How Businesses Can Grow With Content

Do you have a content marketing strategy for your business?

Would you like to discover how to create and distribute content that will drive sales for your company?

To learn how to grow your business with content marketing, native advertising and more, I interview Robert Rose.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Robert Rose, the co-author of the book, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. He’s the chief strategist at the Content Marketing Institute. He’s also the co-host of the podcast, This Old Marketing.

Robert explores content marketing, native advertising and what all of it means for your business.

You’ll discover how to develop a content marketing strategy that grows your business, take advantage of the marketing opportunities offered through native advertising and learn new ways to distribute your content to the right influencers.

social media examiner podcast with robert rose

Listen as Robert Rose shares how businesses can grow with content marketing.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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How Content Turns Prospects Into Customers

social media book reviewsHow do you attract passionate customers?

What can you do to cut through the noise and get people to notice what you have to say?

The answer is CONTENT—interesting and compelling information that helps solve your customers’ problems.

Why Content?

It’s interesting content that drives people to push that Share button or say to themselves, “Wow! This is a great article! I think I’ll subscribe.”

Here’s an analogy: If a big-time investor invited you to pitch your business idea to him, how much effort would you make to impress him?

I’m guessing that you wouldn’t dare show up without a compelling idea and a well-thought-out strategy. And yet most businesses do just that when it comes to social media marketing.

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