Do you need ideas for your 2014 holiday social media marketing?
From Valentines Day to Easter and beyond, holidays are an important time for brands to engage customers and promote products in new and exciting ways.
And holiday-themed storytelling is an especially great way to build and cultivate a growing and engaged audience.
Here are four ways brands use social media to create and promote holiday campaigns throughout the year.
#1: Show the Fun Side of Your Brand With a Holiday Vine
Because Vines show up in Twitter’s main feed, they’re eye-catching and easy for people to share across Twitter and Facebook. Marketers have been quick to adopt Twitter’s 6-second video looping app to show a lighter and more creative side to the brands they promote.
Home improvement store Lowe’s used Vine to animate everyday household tools to look like bursting fireworks and wish their followers a happy 4th of July.
Is your business benefiting from Pinterest?
Pinterest is an effective tool for businesses of all sizes and sectors.
From B2B to B2C, there are a number of goals you can pursue—from driving web and foot traffic to increasing visibility with influencers and consumers.
In this article, you’ll find 26 tips, an A-Z guide for making Pinterest work for your business.
#1: Add an On Hover Pin It Button to Your Images
To drive referral traffic from Pinterest, your blog images have to make it to Pinterest.
The on hover Pin It button appears over images on your blog when a user mouses over them.
In the image below, you can see the on hover Pin It button on Social Media Examiner.
Have you heard about Pinterest Rich Pins and how they can help your marketing?
In today’s post, I’ll show you how businesses can get more from Pinterest Rich Pins.
Get to Know the New Pins
Pinterest is continuously expanding their functionality for businesses, from creating business accounts to marketing materials to help businesses get more from Pinterest.
The latest additions to Pinterest are the introduction of rich pins to include more information about pinned images and the integration of the Pin It button with mobile apps.
There are three types of pins that now allow you to share more information: products, recipes, and movies. The additional information for pins in these categories is provided by specific websites.
The difference between an enhanced (Rich) product pin and a regular pin of a product is the enhanced pin shows current pricing details and has a direct link to the product page. Regular pins require the user to enter the price (which can only be updated by the user) and the link only pops up when someone hovers over the image.