social media how toWhether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.

The trick is to know which social media tools to use and when to use them.  This article contains 12 useful social media tips designed to help your events shine.

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social media how toThere are a lot of social media experts out there—including the ones who claim there’s no such thing as a “social media expert”—and they’re telling us how social media works, how it doesn’t work, and how we all must behave in the social media arena.

Much of this advice is framed as “universal truths” that every business must follow. Unfortunately, a lot of it is based on the expert’s personal experience.  And that may not be appropriate for you. Even the most well-intended advice is often off the mark when it comes to your business.

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