4 Steps to Selling With Social Media

social media how toAre you wondering why your social media efforts aren’t working?

Social media success sometimes appears arbitrary.

Perhaps you’ve wondered, “Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don’t get read and tweets that go unanswered?”

Social media is so new, sometimes the path to success is unclear and it’s easy to lose your way.

If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and campaigns include these four essential components:

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11 Tips for Crowdfunding: How to Raise Money From Strangers

social media how toDo you need to raise funds to get your idea off the ground?

You’ve got a brilliant business idea, but your bank lacks your vision. (Or perhaps you lack the collateral.)

Maybe you reached out to friends and family, but you know they lost their shirts when your brother-in-law’s salmon-flavored energy drink flopped. Is this the death of your nascent business?

Not. So. Fast.

Social media is changing more than the way we market and communicate… It’s changing the way we raise capital.

Crowdfunding websites are popping up that connect entrepreneurs with investors, producers with patrons, and causes with contributors.

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8 Ways to Maximize Your YouTube Marketing Results

social media how toAre you on YouTube? Are you getting the results you hoped for?

In this article I’ll share 8 actionable tips to enhance your YouTube marketing.

Why YouTube?

The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.

Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 35 hours of video are uploaded to YouTube… every minute. In the time it takes you to read this article, about two weeks of fresh content will be posted. Watch the video below and add another three days.

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Ultimate Blogger’s Guide to Search Engine Optimization

social media how toIn the competitive world of search engine optimization (SEO), your business blog is a critical tool for your success.

Why is blogging so important to your search engine visibility? Because search engines serve up web pages—not websites—when people ask a question. And here’s the important part:

Every blog post is a new web page and every web page is another opportunity to rank well for another search term.

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How Social Media Helps Journalists Break News

social media viewpointsSocial media is transforming the way journalists break news.  Consider Robert Hernandez. He was searching for video on YouTube of the Bahrain protests.

He used filters to find videos from Bahrain and then sorted to find the most recent uploads. The top result had just been uploaded and had yet to be viewed. He watched it.

The shaky video was taken by someone in a crowd holding a cell phone. It shows a protester who gets shot and killed.

Record. Upload. View.

Without a news crew standing nearby, this death may have gone unnoticed and unrecorded, but through the power of a cell phone, the Internet and YouTube, this tragic event was captured forever.

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