social media how toWant to increase your visibility in your local market?

Wondering how social media can help?

When you understand which features on social media support local marketing, you can focus the power of Facebook, Twitter, LinkedIn, and Instagram to expand influence in your little corner of the world.

In this article you’ll discover how to connect with local customers on the top social media networks.

use social media to connect with local customers

Discover how to connect with local customers via the top social media networks.

Continue Reading

4 Comments

social media how toAre you struggling to connect with your customers on social networks?

Do you know where they hang out online?

To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on.

In this article you’ll discover how to connect with your target audience on social media.

research and locate your audience on social media

Discover ways to find and connect with your target audience on social media.

Continue Reading

15 Comments

social media how toNeed more blog post ideas?

Have you ever stared at your screen, unable to figure out what to write?

Are you wondering what type of content will best engage your audience?

In this article, I’ll share 12 types of blog posts that can help you kick blogger’s block to the curb and keep your readers coming back for more.

Why Create a Variety of Blogging Topics?

You have writer’s block, so why am I giving you a list of types of posts instead of topics? I’m not giving you a list. Well, I sort of am, but really I’m giving you the tools that will lead you to topics.

tool belt

Use a selection of tools to create valuable content for your audience. Image source: iStockphoto

Choosing from a proven set of blog post types can actually free your creativity and allow you to deliver valuable, engaging content to your ideal reader or customer.

Continue Reading

56 Comments

social media toolsAre you wondering what apps can enhance your networking at conferences?

There’s something about a “real-world” conference that can’t be duplicated.

However, your experience can be enhanced with the right apps.

When attending a real-world conference, you benefit from the energy of a room full of like-minded people, the ability to grab lunch with a favorite presenter and the opportunities to network with other attendees.

In this article I’ll reveal mobile apps that can help you maximize your time and results when attending your next real-world conference.

Continue Reading

59 Comments

social media how toDo you struggle coming up with content ideas for your blog?

Or maybe you create plenty of blog posts, but they get few views and even less engagement?

If you find that creating engaging content is challenging, keep reading.

This article will identify some of the best tips, tools and tactics for creating blog content that helps grow your business.

#1: Be the resource your customers really need

What’s your ideal customer’s biggest problem? Your blog is not about your business, it’s about your customers.

If you want to attract and engage your prospects and lead them down the sales funnel, you need to focus on them and their problems.

The more you create content that helps your prospects succeed, the more engaged they’ll become with your blog.

So how do you know what your audience is struggling with?

Ask.

If you’ve been in business for a while, chances are you already know a lot of what your customers are struggling with.

Continue Reading

89 Comments

social media how toIs Twitter working for your business?

Are you looking to grow a larger and more relevant Twitter following?

This article will show you four actionable steps you can take to improve your Twitter experience.

Why Twitter Is Not Just a Numbers Game

Many brands, businesses and marketers have already discovered how powerful Twitter is for finding and engaging their audience.

Its low cost, immediacy and viral nature make it a favorite tool for everyone from news organizations to celebrities to small businesses.

Yet when marketers jump on Twitter for the first time, they wonder why they don’t get an overwhelming response to their initial tweet. Soon they learn that they must develop a following.

Continue Reading

131 Comments

social media toolsAre you looking for some new ideas to simplify your social media marketing?

Do you wonder how others use social media to attract customers?

We asked the pros for their hottest social media tips. Here’s their advice to help you power up your social media marketing.

#1: Draw Attention to Your Custom Tabs in the New Facebook Timelines

Andrea Vahl

Andrea Vahl @AndreaVahl

If you have a special offer on your website, why not use Facebook to showcase your freebie?

With the new Facebook Timelines fan pages, you can no longer have a custom tab as a default landing tab, so now you will have to draw attention to your freebie with the custom tab photo and the custom tab name.

HubSpot has done a great job of that with their custom tab photo advertising their free ebook and the Customer Case Studies title on one of their other apps.

Continue Reading

56 Comments

social media reviewsThe vast majority of Americans are actively using social media. Has your business acted on this fact?

Are you looking for a way to keep pace with the quickly evolving field of social media marketing?

If so, Social Media Examiner has some exciting news…

But first, consider this story.

Imagine your business competing for your state’s “Best Brand” title against huge names such as Target, Dairy Queen and Wheaties.

Now imagine simply leveraging the power of social media and taking the grand prize! Wouldn’t that just blow your mind?

Continue Reading

31 Comments

social media how toAre you wondering why your social media efforts aren’t working?

Social media success sometimes appears arbitrary.

Perhaps you’ve wondered, “Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don’t get read and tweets that go unanswered?”

Social media is so new, sometimes the path to success is unclear and it’s easy to lose your way.

If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and campaigns include these four essential components:

Continue Reading

46 Comments