Location-Based Services: Foursquare vs. Facebook Places
Ask any marketer about trends for 2011 and you’ll undoubtedly hear the phrase “location-based services.” However, among Foursquare, Facebook Places, SCVNGR, Gowalla and many others, marketers have a lot to choose from.
In this article we’ll cover the two major players—Foursquare and Facebook Places—and see how they stack up.
What are location-based services?
Location-based services allow users to connect with others based on their current locations. In most cases, people use their smartphones (iPhone, Android, Blackberry) to “check in” to businesses like restaurants, bars and stores they visit. These locations are then broadcasted to their online friends. 
22 Hot New Social Media Tools Worth Exploring
Are you looking for the hottest new social media tools and services? We asked our team of Social Media Examiner writers to share their best new social media discoveries.
What follows is an amazing list of social media tools you’ve likely never heard of—covering a wide range of categories:
- Tools for pictures, video, audio and screen capture
- Tools to measure and track results
- Tools to manage content
- Blogging tools
- Twitter tools
- Other social media tools
Try them out. And be sure to report back here with your thoughts.
Is RockMelt the Social Web Browser of the Future?
Could your web browser replace the need to visit Facebook, Twitter and LinkedIn on a regular basis? To find out the answer, keep reading…
Web browsers have changed considerably over the past 15 years. From Internet Explorer to the upstart Mozilla stealing their thunder and most recently Google rearing its head with an ultra-fast browser, Chrome, the field of play is starting to get crowded.
Obviously, that means it’s time for a new name to join the fray—and with a social twist.
Enter RockMelt.
The RockMelt browser window.
RockMelt is a different breed of browser altogether.
11 Ways to Improve Your Blog Posts With Interviews
If you’re reading this, you likely understand the importance of good content. You know the formula: valuable content = influence = social reach = traffic = more reach… and so on. But do you know the secret to great content?
As marketers, we often look for the next big tool to differentiate ourselves. But did you know the most powerful content-creative tool was invented long before social media? It doesn’t involve keeping a Kodak Zi8 in your pocket, either. And you don’t need a fancy new Twitter strategy or some snazzy FBML.
The most powerful content tool is also the oldest. It’s the tool that brought us some of the most compelling moments in history—from fallen leaders to pop-culture confessions. It’s the tool that made Oprah arguably one of the most powerful brands on the planet. And the same one that Barbara Walters used to reach the most influential people of our time.
6 Reasons Why BlogWorld Was Amazing
Setting aside the budget to go to a conference like BlogWorld and New Media Expo can be a big decision for a solo brand, a small business or a department head. It’s important to get a sense of where your money’s going, and more importantly, where the return on investment is.
I was tasked to write about this mega social media conference. Here are 6 specific things that I took away from BlogWorld 2010.
How to Use StumbleUpon: Your Comprehensive Guide
You’ve likely heard of StumbleUpon. But do you really understand how to use its full power?
StumbleUpon is a social bookmarking and rating site where people can “Stumble” their favorite web pages, write reviews and share their discoveries with their followers.
This network is like Delicious, but with a more enhanced social platform and sharing system.
Why Use StumbleUpon?
StumbleUpon can be a great site to organize your favorite bookmarks, although it isn’t quite as advanced as Delicious in organization. You can easily save items by giving them the thumbs-up using the “I like it” buttons on the StumbleUpon toolbars for Firefox or Chrome.
Can Amplify.com Help You Find Great Content?
Most of us use the Internet every day. Whether for work, school or play, the Internet is woven into the very fabric of our lives. Although we spend so much of our time online, we rarely give much thought to what actually makes up the content of the Internet.
Let’s be clear, the Internet is really divided into three types of stuff: (1) terribly addictive, uncomfortably funny or tremendously valuable content, (2) average, run-of-the-mill, “I already knew that” -type content and finally (3) utter crap.
