Do you rely on word of mouth to promote your business?
Are you wondering how to get more people to recommend your product or service?
To learn how to build a business that’s highly recommended, I interview Paul Rand.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Paul Rand, the CEO of Zócalo Group, an agency that specializes in digital, social and word-of-mouth marketing. He’s also the chief digital officer at Ketchum and former president of the Word of Mouth Marketing Association. Paul authored the book, Highly Recommended: Harnessing the Power of Social Media and Word of Mouth to Build Your Brand and Your Business.
Paul explores how your business can become highly recommended.
You’ll discover what motivates recommendations, the importance of targeting the right influencers online and the six steps to getting more positive recommendations for your business.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Ask any marketer about trends for 2011 and you’ll undoubtedly hear the phrase “location-based services.” However, among Foursquare, Facebook Places, SCVNGR, Gowalla and many others, marketers have a lot to choose from.
What are location-based services?
Location-based services allow users to connect with others based on their current locations. In most cases, people use their smartphones (iPhone, Android, Blackberry) to “check in” to businesses like restaurants, bars and stores they visit. These locations are then broadcasted to their online friends.
Are you looking for the hottest new social media tools and services? We asked our team of Social Media Examiner writers to share their best new social media discoveries.
What follows is an amazing list of social media tools you’ve likely never heard of—covering a wide range of categories:
- Tools for pictures, video, audio and screen capture
- Tools to measure and track results
- Tools to manage content
- Blogging tools
- Twitter tools
- Other social media tools
Try them out. And be sure to report back here with your thoughts.
Could your web browser replace the need to visit Facebook, Twitter and LinkedIn on a regular basis? To find out the answer, keep reading…
Web browsers have changed considerably over the past 15 years. From Internet Explorer to the upstart Mozilla stealing their thunder and most recently Google rearing its head with an ultra-fast browser, Chrome, the field of play is starting to get crowded.
Obviously, that means it’s time for a new name to join the fray—and with a social twist.
RockMelt is a different breed of browser altogether.
If you’re reading this, you likely understand the importance of good content. You know the formula: valuable content = influence = social reach = traffic = more reach… and so on. But do you know the secret to great content?
As marketers, we often look for the next big tool to differentiate ourselves. But did you know the most powerful content-creative tool was invented long before social media? It doesn’t involve keeping a Kodak Zi8 in your pocket, either. And you don’t need a fancy new Twitter strategy or some snazzy FBML.
The most powerful content tool is also the oldest. It’s the tool that brought us some of the most compelling moments in history—from fallen leaders to pop-culture confessions. It’s the tool that made Oprah arguably one of the most powerful brands on the planet. And the same one that Barbara Walters used to reach the most influential people of our time.
Setting aside the budget to go to a conference like BlogWorld and New Media Expo can be a big decision for a solo brand, a small business or a department head. It’s important to get a sense of where your money’s going, and more importantly, where the return on investment is.
You’ve likely heard of StumbleUpon. But do you really understand how to use its full power?
StumbleUpon is a social bookmarking and rating site where people can “Stumble” their favorite web pages, write reviews and share their discoveries with their followers.
This network is like Delicious, but with a more enhanced social platform and sharing system.
Why Use StumbleUpon?
StumbleUpon can be a great site to organize your favorite bookmarks, although it isn’t quite as advanced as Delicious in organization. You can easily save items by giving them the thumbs-up using the “I like it” buttons on the StumbleUpon toolbars for Firefox or Chrome.
Most of us use the Internet every day. Whether for work, school or play, the Internet is woven into the very fabric of our lives. Although we spend so much of our time online, we rarely give much thought to what actually makes up the content of the Internet.
Let’s be clear, the Internet is really divided into three types of stuff: (1) terribly addictive, uncomfortably funny or tremendously valuable content, (2) average, run-of-the-mill, “I already knew that” -type content and finally (3) utter crap.
Got a blog? Are you on Facebook or Twitter? How about your readers—are they using social networks?
Want to make it easy for readers to share your great content with their tribes? If so, keep reading as I share six social media add-ons you can effortlessly integrate into your blog today. Your immediate result: much better engagement with your readers. And by the way, I’ve used them all—many on this very site.
An aside… The key to encouraging social activity is making it easy for people to act. The less friction there is between desire and action the more likely people will share your content or reach out to you. Fortunately these six excellent tools make encouraging activity easy—and dare I say, fun!