Fun Social Media Promos Feed Souplantation Customer Frenzy

social media case studies

Imagine marveling at Peru’s Machu Picchu ruins, and a guy nearby asks if you’ll take his picture. But it’s not just him; he’s proudly holding a paper cutout of a smiling tomato.

What, exactly, inspired this traveler to carry a cartoon tomato to one of the wonders of the world?

In a word, fun.

He’s just one of nearly 140 people who vacationed with the tomato, named “Sweetie.” These fans of the restaurant Souplantation, or Sweet Tomatoes in some markets, were enthusiastically participating in the chain’s latest social media promotion, “Where’s Sweetie?”

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How to Add Retweet Buttons in Your PDF Documents

Yes, Twitter is hot.  Have you noticed this growing trend: retweet buttons showing up on websites everywhere?

Did you know you can add retweet buttons inside your PDF files?  The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.

Below I lay out how to do this in six simple steps.  By the way, if you like this article, please click the retweet button you see above.

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The Marketing Power of the Retweet: An Interview With Dan Zarrella

I recently sat down with Dan Zarrella. Dan is a social media and viral marketing scientist. He’s also the author of the brand-new book coming out called The Social Media Marketing Book by O’Reilly.

What’s really unique about Dan is that he makes science practical for the social media world. He takes a deep look at what’s going on with social media activity and he extracts knowledge or nuggets that are really amazing and very helpful for marketers.

Dan has contributed to major websites like Mashable, Copyblogger and ProBlogger. He has also developed a number of tools for Twitter, including TweetBacks, which is a great tool that actually helps bloggers display tweets related to a blog post on their website. He also works at HubSpot as an inbound marketing manager.

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