Wouldn’t it be wonderful if you could develop a valuable business network online? Twitter’s real-time communication capability makes it a great business networking platform you can’t afford to ignore.
By honing your social networking skills and adapting them to this fast-paced environment, you can use Twitter as the starting point to build a strong business network.
Twitter marketing is on the edge of going mainstream, and although much of the market doesn’t quite accept it yet, the truth is that it’s coming, and now is the time to get in on the action.
I began as a direct marketer, doing business face-to-face at a kitchen table with a phone call and a handshake. Back then, getting customers was tough work. These days, they are all over, just waiting to be found.
On any given day, there are millions of people looking for something on Twitter, be it a cup of coffee, a snack, a nice book to read, or just something to help them pass the time.
Add the fact that smartphones and other mobile devices have given the average consumer the means not only to find what they want online, but also to talk about it, and you’ve got the perfect situation for finding new customers.
Social media has many uses—from making contacts to performing customer service—but driving quality traffic to your site is Twitter’s secret weapon. The big question is this: How can we get more of that lovely attention we crave?
As my recent poll shows, generating incoming traffic is the number-one need that people have right now, and for good reason. Traffic translates into:
- Attention, engagement, conversation and recognition
- Spreading your message far and wide
- Prospects and subscriber opt-ins
- Customers, increased sales and leads
- Media and interviews, which lead to more attention
… and last but not least, an ego boost.
In a previous article here I mentioned the many benefits of Twitter for your business. Now here are seven key points you need to know if you want to get more targeted traffic from Twitter:
Let’s be honest, you don’t just want your voice to be added to the conversation; you want your voice to be heard, repeated, and valued—and your message to be influential. Ultimately, you’re after influence.
So what better way to understand social media than by looking at the fundamental principles of influence as taught by Dr. Robert Cialdini, professor of psychology and marketing at Arizona State University? In his seminal book, Influence, Cialdini covers six “weapons of influence” that are hardwired into our social and cognitive minds. In other words, we can’t help but behave in accordance with these laws of social interaction.
If you talk about social media, invariably someone is going to say something I’m sure you’ve heard a lot: “I don’t have time to chit-chat. Time is money, and I don’t care about a bunch of nerds’ opinions anyway.” …or something along those lines! Twitter is often the target of such criticism.
Now, reading Social Media Examiner, you might be surprised to hear that sometimes I think people who say this have a point. Sometimes.
Fact is, if you see Twitter or any other social media service as a venue for chit-chat, and that’s how you use it for hours a day, then you’re likely better off doing something more productive with your time.
On the other hand, there are ways to get a lot of value out of Twitter. As with most things, it all depends on how you use it.
We programmers have a saying: “Garbage In – Garbage Out.” This essentially means you get out what you put in. If you put in chit-chat, don’t be surprised if that’s all you see in return!
Here are nine benefits I’ve personally seen through my couple of years of Twitter usage.