4 Ways to Grow a Twitter Following That Matters
Is Twitter working for your business?
Are you looking to grow a larger and more relevant Twitter following?
This article will show you four actionable steps you can take to improve your Twitter experience.
Why Twitter Is Not Just a Numbers Game
Many brands, businesses and marketers have already discovered how powerful Twitter is for finding and engaging their audience.
Its low cost, immediacy and viral nature make it a favorite tool for everyone from news organizations to celebrities to small businesses.
Yet when marketers jump on Twitter for the first time, they wonder why they don’t get an overwhelming response to their initial tweet. Soon they learn that they must develop a following. 
8 Creative Ways to Use Embeddable Tweets
What if your Twitter conversations could expand to include more people from your online community?
Now you can thanks to embedded tweets, a new feature from Twitter.
Sharing Tweets Outside of Twitter
Embedded tweets allow you to take a tweet or a conversation and post it on your website or in a blog post. You can use this feature to share your Twitter conversation with a larger audience.
But more than that, the embedded tweets have interactive features. From an embedded tweet, a visitor to your website or a blog post reader can:
- Reply to the tweet and join the conversation.
- Share the conversation with their Twitter community using retweet.
- Mark the tweet as a favorite.
- View the Twitter profile of the tweet author.
- Follow the tweet author.
- View tweet replies by clicking the tweet date.
4 Useful Twitter Automation Tools and How to Use Them
Social media is about engagement, so there’s often quite a large debate about adding any automated elements to a social media campaign. Because let’s face it—no one wants to follow an account that’s essentially a bot. Or do they?
While some automation tools do nothing but make your social media profile look like an announcement board, other tools can be used to sync right into your normal engagement to give it a helpful boost.
Here are some Twitter automation tools, services and tips, which when used the right way, can be a valuable addition to your social media strategy. And when I say the right way, I mean that you should be using these to supplement your regular social engagement and not only using these tools to give your account the look of activity.
8 Ways to Find Great Social Media Content
Do you want to know how to find the most valuable social media content? Are you looking for great articles and videos to share with your friends and fans?
Be sure to watch this edition of Social Media Examiner TV with our host Mari Smith.
In this episode, Mari introduces you to the concept of curating content and how it can help your business. And Mari also reviews 8 content curation tools to help you find the best information for your business.
Share your feedback, see the show notes and discover how you can be part of a future show below!
How to Use the New Twitter User Interface
Welcome to Social Media Examiner TV with your host Mari Smith. In this episode, Mari reviews the new Twitter user interface.
Mari shows you how the new design impacts the way you use Twitter and how you can use popular Twitter clients and apps in conjunction with it to improve your Twitter networking. And at the end of the show, Mari gives you a hot Facebook marketing tip.
Share your feedback and read the show notes below!
How to Boost Your Personal Brand With Social Media
Want to build your personal brand? There are few tools as powerful as social media for quickly building a positive personal brand. Whether you’re focusing on a global audience or a local one, social media can help you get visibility and help you forge connections.
In this article, I’ll share some tips to help you leverage social media to gain more exposure.
#1: Reap What You Sow
What are you aiming for? What is your goal?
If you want to get yourself known, social media is a great way to build visibility and a platform. Getting known might be your goal or it might be a means to an end. Again, social media can help you build connections that pay off in terms of opportunities and offers.
Building Your Business One Tweet at a Time: Twitter Marketing 101
“You want me to use Twitter to market my business?” I hear you asking. “How do I generate leads and promote my business by telling my friends what I had for lunch?”
Yes, many people just use Twitter to share their day with their friends. Friends who may live 2,000 miles away.
And some people use it to broadcast a breaking news story as it happens. Like the time a plane crash-landed in the Hudson River. A man in a nearby boat with an iPhone got the “scoop” on that story before the news media reported it.
