In this article I’ll reveal some of the social media techniques I used to get thousands of people excited enough about my new book Launch: How to Quickly Propel Your Business Beyond the Competition that they shared it with friends and peers.
By the way, you don’t need to have a book to benefit from these tactics.
Why Social Media for Books?
Back in the old days, book promotion heavily relied on the traditional press. I remember the challenge of promoting my first book (Writing White Papers) back in 2006. I had to work with journals and print magazines—and their long editorial cycles. I also needed to speak at physical events and perform many other time-consuming tasks.
Are you a blogger? Using WordPress? This article contains a number of powerful plugins that will take your blog to the next level.
Blogging and Social Media?
Where does blogging fit into your social media mix? Many people I encounter still haven’t taken the time to start a blog for their business. I’ve heard many different reasons for not having a business blog—from not having enough time to insecurity about writing style.
Blogging should be one of the cores of your business. It should be right in the middle of your social media mix—the bulls-eye, the main target.
It’s important to note that your blog is the hub into which all of your social media networks feed for optimal exposure. Some people feel overwhelmed by the notion of starting and maintaining a blog, so below I discuss 11 essential WordPress plugins to get your blog off to a racing start.
It’s the the perennial quest. How can you get more traffic to your site?
After all, without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans.
Methods change and evolve over time. When I wrote my first “how to drive traffic” post about five years ago, the list looked a lot different. There was no Twitter, no Facebook, no social sharing buttons, and no retweet button.
Yes, Twitter is hot. Have you noticed this growing trend: retweet buttons showing up on websites everywhere?
Did you know you can add retweet buttons inside your PDF files? The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.
Below I lay out how to do this in six simple steps. By the way, if you like this article, please click the retweet button you see above.
Got a blog? Are you on Facebook or Twitter? How about your readers—are they using social networks?
Want to make it easy for readers to share your great content with their tribes? If so, keep reading as I share six social media add-ons you can effortlessly integrate into your blog today. Your immediate result: much better engagement with your readers. And by the way, I’ve used them all—many on this very site.
An aside… The key to encouraging social activity is making it easy for people to act. The less friction there is between desire and action the more likely people will share your content or reach out to you. Fortunately these six excellent tools make encouraging activity easy—and dare I say, fun!