3 Ways Responsive Design Can Benefit Your Blog

social media how to Are more of your blog visitors coming from a mobile device instead of a desktop computer?

Do you wonder how responsive design can increase customer satisfaction and improve your marketing?

In this article I’ll explore three ways incorporating responsive web design into your online strategy can benefit your business.

What is Responsive Design?

Responsive web design means that your blog or website will automatically appear properly formatted on any device: a desktop computer, a tablet or a mobile device.

In What Users Want Most from Mobile Sites Today, Google reports that 61% of mobile visitors who click through to a non–mobile-friendly website will return to Google to find a site that’s more easily readable from their device. It’s become critical for companies to have a responsive design for their sites.

Let’s explore how responsive design can help your business:

#1: Obtain Higher Conversion Rates With an Easy Mobile Experience

In the same Google report I mentioned above, 78% of users want to find what they’re looking for on a mobile site in just one or two clicks, and 64% of users only want to scroll up and down on a business’ mobile site, not left and right.

3 comments

 
 

Mobilizing Your Website: What You Need to Know

Is your website or blog mobile-ready?

Are you wondering how to optimize it for mobile users?

To learn about the opportunities available in the mobile marketing world, I interview Greg Hickman for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Greg Hickman, the founder of Mobile Mixed, a website that specializes in training marketers in mobile marketing. He also hosts The Mobile Mixed Podcast. Greg advises big brands on mobile marketing, including AT&T, Electronic Arts, Cabelas and Sony Pictures.

Greg shares what businesses should do to make their mobile experience more user-friendly.

You’ll learn about the best tools available to build your own mobile site and how to discover the kind of devices people are using to visit your site.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

3 comments

 
 

How to Make Your Blog Mobile-Friendly

social media how toDo you want more mobile subscribers and readers?

Is your blog suitable for a mobile device?

In 2012, mobile users spent 63% more time on their devices accessing mobile websites and apps and this is set to increase.

In this article I’ll explore the importance of mobile for your blog and the different options available to support your blog on a mobile device.

Is Mobile Important for Your Blog?

Yes! An increasing number of your readers will access your blog from their mobile devices. Smartphone usage will continue to increase and don’t be surprised if more people access your blog from a mobile device rather than a desktop in the future.

google analytics overview

Analytics display details of how many people are accessing your website from a mobile device.

Before you make an investment in this area, it’s useful to check your analytics to find out how many people access your blog from a mobile device.

22 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report