7 Social Media Trends for Consumers: New Research
Are you wondering what the changing social trends are for consumers?
If so, look no further.
In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks.
Here are seven key findings from that report.
#1: More Time Invested in Mobile
The survey found that consumers are increasingly looking to their smartphones and tablets to access social media.
While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent.
Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet.
Mobile and particularly apps are where people are spending their social networking time.
8 Content Marketing Trends for B2B
Are you wondering if content marketing can help your business?
If so, look no further.
In this article, I examine a recent study involving 1,416 B2B marketers from North America from the Content Marketing Institute and MarketingProfs.
You’ll discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next year.
#1: Producing Enough Content Is Top Challenge
In years past, the biggest challenge for content marketers has been creating engaging content. But this trend changed in 2012 with 64% of marketers saying that producing enough content was their number-one challenge.
Producing enough content is now the top challenge for content marketers.
How to Use Social Media for Customer Research
Looking for a low-cost way to conduct consumer research?
Social media can provide a free treasure trove of data about your customers.
With the right social media tools, you can learn what questions your customers have and which types of content they’re sharing.
This information will help you answer their questions, solve their problems and define your social media and content strategies.
In this post, you’ll learn how to quickly conduct research on social media and put it into action.
Find Out What Questions Your Customers Are Asking
Hearing the questions your prospective customers are asking and problems they’re facing can help you find new customers, support existing ones and outline a content strategy that will appeal to both.
The best products solve problems. If you can solve someone’s problem, they’ll be much more likely to check out your products, because they already trust you as an expert.
Here are three places to easily find which types of questions are being asked.
News For Local Businesses: This Week In Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Deals Go Local: Businesses can now offer discounts to their local markets through Facebook Deals. And Facebook will be publishing these Deals stories in the Facebook feeds of your customers. This new service puts Facebook into direct competition with Groupon.
10 Reasons Why You Should Upgrade Your LinkedIn Account
Do you have a free LinkedIn account? Have you considered upgrading to a paid account? Wondering if it’s worth it?
There are several options to choose from. Which one would be right for you?
In this article, we cover what you actually get for your money and how you might use some of the enhanced features.
Let’s take each area of the business upgrade in turn and run through it.
How to Gain Competitive Insight With Social Media
Are you looking for that competitive edge? Want to know what your peers are up to?
Using social media to research competitors can provide useful information for any business looking to create a smart strategy. Learning about your competitors’ activities can give you insight into what works and what doesn’t.
The beauty of social media is that there’s a ton of information about your competitors that is public. And not only is their strategy public, but the reaction to that strategy is public as well. Let’s take a look at some of the things you can learn about your competitors through different social networks, search engines and other outlets.
3 Ways to Close the Gap Between Social Media and Direct Response
Does the phrase direct marketer conjure up sleazy images? If you thought yes, you’re not alone.
Both social media marketing and direct response marketing place a focused pitch on the right list (prospects) and understanding what they want in order to engage them with relevant information that will get them to buy from you.
So why are social media and direct response considered mutually exclusive?
Jonathan Fields, author of Career Renegade, put a stake into the hearts of social media “purists” when he said, “Those making the most money with social media marketing today are doing so by turning it into direct-response 2.0.”
