Facebook to Overtake YouTube: 5 New Research Findings

social media researchDo you want to know why it’s important to maintain a Facebook presence?

Have you seen the latest research on Facebook?

Knowing how Facebook affects online marketing can improve your own efforts.

These five studies reveal how Facebook impacts online marketing and why it’s here to stay.

facebook research findings

Find key insights from five new Facebook studies.

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How to Achieve Content Marketing Success: New Research

social media researchAre you trying to improve your content marketing?

Wondering how to connect the dots between content and customers?

In this article you’ll find important best practices, backed by research, to help improve your social media marketing.

Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing such as measuring ROI and producing engaging content, there are certain best practices that mitigate these problems.

Here’s our take on the research.

#1: Have a Documented Strategy

Fifty-four percent of the most effective B2B marketers have a documented content strategy and most of them follow it “very closely.” Furthermore, 60% of those with a written strategy consider their organization to be effective in content marketing, compared to 32% with only a verbal strategy.

One of the biggest differences between effective content marketers and those who fail is a documented strategy.

new content marketing research

Find out what new research shows about achieving success with content marketing.

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5 Ways You Can Influence Consumer Purchasing Decisions: New Research

social media researchAre you wondering whether social media has any real impact on consumer purchasing decisions? 

Do you sometimes question the potential of social media marketing?

Most businesses and organizations dive into social media hoping to increase brand awareness and acquire more customers. Many are disappointed when it doesn’t pan out.

In this article I’ll share five ways you can adjust your social media tactics to improve your brand’s influence on consumer purchasing decisions.

consumer purchasing research

Find 5 ways to influence consumer purchasing decisions.

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New Research Shows Social Media Word-of-Mouth Rising

social media research

Do you want people to tell their friends about your business?

Are you getting positive word of mouth?

New research shows that word-of-mouth marketing has grown exponentially on social media.

In this article you’ll discover three ways you can encourage customers to tell their friends about you.

#1: Customer Service Tips the Scales

Mention.com analyzed 1 billion brand mentions in a recent study. What they found is somewhat surprising: 76% of brand mentions on the web and social media are neither positive nor negative.

capitalize on word of mouth

Find out to capitalize on social media word on mouth mentions.

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Marketers Not Prepared for Negative Feedback: New Research

social media research Do you have a plan to handle negative feedback?

Do you know how to measure your engagement?

These issues and more are faced by many social media marketers.

In this article, I’ll share research and tips to help you overcome common challenges social media marketers face.

#1: Marketers Lack Plan for Negative Comments

When it comes to dealing with negative social buzz, more than half of marketers still aren’t sure what to do.

Research published on eMarketer shows only 45% of marketers currently have an effective strategy to deal with negative social media posts; 23% don’t have any kind of plan; 25% are working on getting a plan; and 8% have a plan that doesn’t work.

emarketer strategy statistics

Remember the old saying—no one plans to fail, they fail to plan.

Dealing with negative social media posts can be time-consuming and uncomfortable, particularly if you don’t have a written policy for handling them. Rather than waiting until disgruntled customers or anonymous haters (you should be able to tell them apart!) show up, make a plan for handling those situations before they arise.

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New Research Shows Which Social Networks Ideal for Marketers

social media researchWhich platforms are most relevant to social media marketing right now?

Marketers need to know where (and how) they should focus their efforts for maximum ROI.

This article gives you four major research findings from reports tracking trends in social media marketing and the content that works best on each.

#1: People Spend More Time on Visual Networks

It’s impossible to miss the powerful effect of visual content on the social web. It can significantly enhance a brand’s marketing objectives by generating more customer interest and prompting prospects to take desired actions.

As an example of the power of pictures, consider that Tumblr, Pinterest and Instagram each gained over 10 million visitors in 2012, thanks to eye-catching content. Numbers from Statista numbers shared on Mediabistro show that users spend more time on Pinterest (1:17 minutes) or Tumblr (1:38 minutes) than on Twitter, LinkedIn, MySpace and Google+ combined.

social network use stats from comscore

Visual social networks get more time from users than non-visual networks.

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New Social Media Research That Could Change Your Strategy

social media research Are you managing social media for your business?

Do you pay attention to the trends happening across the social web?

If so, you already know how the rules and landscape of social media marketing are always changing.

But what you don’t know may not only surprise you, but also may make you think twice about your social media strategy.

Here are four surprising social media research findings you should leverage for your social media strategy.

#1: Users ‘Like’ Facebook for Social Logins

When logging onto sites with a social network ID, research by eMarketer shows that a majority of users (51%) prefer to log in using their Facebook credentials.

In fact, professionals across all industries favored Facebook. Only 28% of users log in with Google+. Facebook is also the preferred social login network ID for 63% of global mobile users.

social logins by industry, social media facts

Facebook login trumps all other social logins or registration requiring username and password.

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5 Social Media Trends for 2014: New Research

social media research Want to know where social marketers are focusing in 2014?

Looking for the latest social media trends to inform your marketing?

Based on new research, here are five areas you should start paying attention to right away.

Note: This article is based on Exact Target’s 2014 State of Marketing Report, which shows top marketing objectives, priorities and concerns for 2014.

#1: Social Listening Becoming Important

More brands are beginning to really listen to their customers.

According to the report, 60% of marketers were using social listening strategies in 2013 and 24% plan to do so in 2014. The sad news is that only 31% of marketers think their social listening is fully effective.

istock ear image 14926379

Consider the context of social conversations and respond strategically. Image source: iStockPhoto.com.

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