3 Tips to Manage Your Social Media Reputation

social media how toAre you managing your online reputation?

Reputation can affect purchase decisions and influence the growth or decline of a business.

Many businesses are using social media to develop online reputations, manage and respond during a crisis and monitor the conversation to prevent future crises.

Try searching your company and product names to make an assessment of your online reputation. What do you see in the top 10 search results?

What follows are three tips to help you manage your reputation with social media.

#1: Establish Your Online Reputation

When someone Googles your brand name, your business should be sitting right there on the first page waiting for the user. And yourbrandname.com shouldn’t be the only branded search result.

Twitter, Facebook, LinkedIn and other social brand pages should assist in owning the first search engine results page. Especially if you have a common name, owning your brand name search queries is important for users to find the right information.

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5 Ways to Effectively Manage Your Online Reputation

social media how toAre you a Sketchy Sam or a Likeable Laura? When it comes down to doing business with someone, there’s no doubt that reputation is a major factor in making a decision.

After all, would YOU do business (knowingly) with a sketchy person?

But with the rise of social media comes new challenges for businesses of all shapes and sizes, especially when it comes to reputation: Who knows you and what do they know you for?

Are you helpful? Are you a great person to do business with? Are you a trusted resource or a product pusher?

More importantly, in the transparent business world we now live in, are you AWARE of your reputation… and are you doing something about it?

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4 Simple Steps to Control Your Facebook Privacy

social media how toDid you know that Facebook automatically lets anybody see every video, picture, and status update you’ve ever posted?

Whether you’re using Facebook for business or personal reasons, the good news is that new privacy settings enable you to change exactly who sees what within Facebook.  And those changes impact every prior post you’ve ever made.

New Facebook Privacy Updates

Public outcry over Facebook’s complicated privacy settings hit a peak in the spring of 2010.  See this AP video below:

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Are You Unknowingly Bribing Your Social Media Fans?

social media researchCould “ethical” bribery be setting your business up for failure?

If your company’s social media interactions revolve around advance announcements of sales, special offers and insider-only promo codes – to the point where receiving these things is the primary motivation for your fans and followers – then you’re essentially bribing customers to stay.

In this case, social media merely provides a pleasant, whitewashed cover for the bribery.

Thus, the very activities you’re hoping will improve your relationship with customers might well be actually hurting your reputation with them, making those customers less likely to pay your full price without balking.

This article will reveal four ways to build customer loyalty without bribery.

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How to Boost Your Personal Brand With Social Media

social media how toWant to build your personal brand? There are few tools as powerful as social media for quickly building a positive personal brand. Whether you’re focusing on a global audience or a local one, social media can help you get visibility and help you forge connections.

In this article, I’ll share some tips to help you leverage social media to gain more exposure.

#1: Reap What You Sow

What are you aiming for? What is your goal?

If you want to get yourself known, social media is a great way to build visibility and a platform. Getting known might be your goal or it might be a means to an end. Again, social media can help you build connections that pay off in terms of opportunities and offers.

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5 Twitter Tips for Building Your Business

social media how toTwitter is a great tool for conversations, building community, finding brand advocates and reading the latest news. That’s why celebrities, athletes, your competitors—and hopefully you—are on Twitter.

The growth and usage of Twitter is not surprising. Compete.com estimates approximately 21 million unique monthly visitors, and a quick search on Twitter yields a variety of conversations from music, sports, politics, events and products.

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The Future of Social Media: Being Everywhere (a Steve Rubel Interview)

social media expert interviewIn this video I interview Steve Rubel, Senior Vice President at Edelman Digital. Steve advises some of the biggest names in the world, such as Dannon, Hewlett Packard, Pepsi and Microsoft, on social media.

Watch this video to pick up some of the nuggets of social media advice he gives his clients. One valuable tip Steve gives is about “shared mutual gain” and what it means.  Steve also explains why he quit blogging.

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5 Tips for Finding Time for Social Media

One of the major objections I hear about social media is about time.

Do any of these sound familiar? “Who has time?” “You expect me to do all this on top of my normal duties?” “How do you fit everything in?” … and so on.

I am not going to lie to you. Social media does take time. In fact, time is going to be one of your major hidden costs of doing business on the Internet.  And for some of us, that time could be wasted if we are not careful.

You need to watch where your time goes to ensure you’re spending it efficiently and with the desired impact.  Here are five tips to help you.

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