5 Tools to Monitor Your Online Reputation

social media toolsDo you know what people are saying about you?

Are you checking your company’s social mentions daily?

Finding and addressing negative reviews and comments can be a challenge.

In this article I’ll share five tools that help you monitor what people are saying about your company, products and staff.

Why Monitor Your Online Reputation?

It takes time, effort and an elaborate strategy to build a solid company reputation, but everything you’ve worked to build can be undone in just a few hours.

Negativity spreads like wildfire, especially in an environment that’s open 24/7. Any online content, positive or negative, impacts how people view your business.

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It’s important to monitor your online reputation in real time. Image: StockPhoto.

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How to Clean Up Your Digital Footprint and Your Online Identity

social media how toIs there anything from your online past that you would not want people to see?

Do you want to start cleaning up your online identity?

Your digital footprint is everything that shows up when people search for you online.

From images to comments and blog posts, this collective first impression can make or break your online reputation.

In this article, I share 5 tips for making sure your online presence reflects well on your brand or business.

#1: Check Your Facebook Privacy Settings

If you use your personal Facebook profile to promote your business, things from your personal life can become public very quickly. To maintain your privacy, it’s important to have your Facebook account set to friends only.

You may think that your account is already on lockdown, but Facebook privacy settings change often. Follow these steps to ensure your profile is ready for potential clients to see.

Specify the audience for future posts

As the default, all Facebook posts are set to Public, so before delving into the past, make sure you privacy-proof your future.

In the privacy settings of your Facebook profile, you can edit the Who can see my stuff? section to choose who’ll see your posts. The choices are Public, Friends, Only Me or Custom.

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These settings can help you avoid making privacy blunders in the future.

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How Twitter Helps Network Solutions Manage Its Reputation

social media expert interviewIn this video I interview Shashi Bellamkonda, social media swami at Network Solutions.

Shashi shares how Twitter became a core component of Network Solutions’ social media strategy.

You’ll learn how Network Solutions uses Twitter to monitor and improve their reputation. And Shashi also shares some valuable tips for you to monitor your brand’s reputation online.

Be sure to check out the takeaways below after you watch the video.

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