Are you using this information to enhance your business?
The insights you gather about your customers, prospects, products and competitors with social listening can be valuable.
In this article you’ll discover eight ways to use social listening for your business.
Why Social Listening?
Social listening (or media monitoring, as some people like to call it) is about searching the web and the social space to see what’s being said about your company, your competitors and other topics of interest.
Are you checking your company’s social mentions daily?
Finding and addressing negative reviews and comments can be a challenge.
In this article I’ll share five tools that help you monitor what people are saying about your company, products and staff.
Why Monitor Your Online Reputation?
It takes time, effort and an elaborate strategy to build a solid company reputation, but everything you’ve worked to build can be undone in just a few hours.
Negativity spreads like wildfire, especially in an environment that’s open 24/7. Any online content, positive or negative, impacts how people view your business.
Do you want to start cleaning up your online identity?
Your digital footprint is everything that shows up when people search for you online.
From images to comments and blog posts, this collective first impression can make or break your online reputation.
In this article, I share 5 tips for making sure your online presence reflects well on your brand or business.
#1: Check Your Facebook Privacy Settings
If you use your personal Facebook profile to promote your business, things from your personal life can become public very quickly. To maintain your privacy, it’s important to have your Facebook account set to friends only.
You may think that your account is already on lockdown, but Facebook privacy settings change often. Follow these steps to ensure your profile is ready for potential clients to see.
Specify the audience for future posts
As the default, all Facebook posts are set to Public, so before delving into the past, make sure you privacy-proof your future.
In the privacy settings of your Facebook profile, you can edit the Who can see my stuff? section to choose who’ll see your posts. The choices are Public, Friends, Only Me or Custom.
Shashi shares how Twitter became a core component of Network Solutions’ social media strategy.
You’ll learn how Network Solutions uses Twitter to monitor and improve their reputation. And Shashi also shares some valuable tips for you to monitor your brand’s reputation online.
Be sure to check out the takeaways below after you watch the video.