How many ways are you leveraging your blog posts?
Most people write a post and that’s the end of it. You’re probably syndicating your blog feed to the usual places: Facebook, Twitter and LinkedIn, at the very least. And that’s a good thing.
Yet there are many other ways to get more mileage out of your content.
As discussed in one of my prior articles, content syndication is just one part of the equation. But to really get the most leverage from your blog, think about how many ways you can repurpose the content (and then syndicate the new formats to all the usual sites).
One of the hallmarks of social media is content: creating it, sharing it and engaging with it.
The best content in social media inspires, informs, educates or entertains (and if you’re really lucky, it does all four!). But how do you create content that goes viral?
What follows are seven strategies you can employ to help your content succeed.
The idea for this post came from Jay Baer’s excellent article on creating reusable social media content, which defined how companies can generate more value by repurposing existing content.