social media toolsAre you managing your social media accounts with Hootsuite?

Do you know you can use their dashboard for reporting?

Using one tool to manage and report on your social media activities can save you valuable time.

In this article, you’ll discover how to run social media reports inside Hootsuite.

run hootsuite social media reports

Discover three ways to use Hootsuite to measure your social media results.

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social media researchDo you wonder how your peers are using social media?

Wondering if you should focus on Instagram or Snapchat? Thinking of getting into live video?

In our eighth-annual social media study, more than 5,000 marketers reveal where they focus their social media efforts.

This industry report also shows you which social tactics are most effective and how content plays a role in social media marketing.

2016 social media marketing industry report

Discover how marketers are using social media to grow their businesses.

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social media how toPeople who say social media isn’t measurable aren’t looking very hard.

The truth is there are dozens of viable metrics you can use to gauge the success of your social media efforts. The challenge isn’t measurability; it’s knowing which measures are meaningful.

Here are the 6 undervalued social media success metrics you should be tracking:

#1: Daily Story Feedback

Instead of just counting the number of Facebook “likes” you accrue, which signifies nothing more than digital bumper-stickering, track how often your fans click “like” and comment on the status updates you post.

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social media how toHow many ways are you leveraging your blog posts?

Most people write a post and that’s the end of it. You’re probably syndicating your blog feed to the usual places: Facebook, Twitter and LinkedIn, at the very least. And that’s a good thing.

Yet there are many other ways to get more mileage out of your content.

As discussed in one of my prior articles, content syndication is just one part of the equation.  But to really get the most leverage from your blog, think about how many ways you can repurpose the content (and then syndicate the new formats to all the usual sites).

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