Would you like to use remarketing to lower your overall cost per lead?
Twitter recently announced you can now use both Twitter ads and Twitter cards to remarket to existing customers and leads.
In this article I’ll show you how to set up Twitter ads so you can remarket to your target audience on Twitter.
Why Twitter Remarketing?
All brands want to be top of mind. When a user is ready buy a product or engage a service, you want them to think of you first. Remarketing is a strong step toward that goal.
Thanks to the latest developments in Twitter ads, you can now use promoted tweets and Twitter cards to remarket only to the users who have visited your website. Remarketing to them makes sense because they are more likely to convert.