4 Ways Social Media Is Changing Your Relationships
One main facet of social media is its emphasis on creating and maintaining relationships.
All the content you create, all the following you build, each of these is designed to create and foster more intimate relationships with people, in some cases, people you might not have met any other way.
What’s interesting is social media is changing the foundation of the ways we relate. This article will examine how social media is changing our interpersonal psychology and what you can do about it.
3 Steps to Ethical Social Media Marketing
Marketers know the most effective advertising is word of mouth marketing. The smartest marketers know word of mouth works best when it’s credible.
Unfortunately, trust is on the decline. The percentage of people who view their friends as credible sources of information about a brand has fallen from 45% in 2008 to 25% in 2010, according to Edelman’s 2010 Trust Barometer study.
That’s an alarming statistic for marketers wanting to tap into the power of word of mouth through social media marketing. This article will provide three simple steps you can take to ethically market with social media.
What’s The Problem
Some marketers have cited this decline in credibility as a result of “friends” becoming defined more loosely because of social media. Sure, we’re Facebook friends with someone and we’re Twitter followers of someone, but are we really friends with them? Do we trust the word of mouth recommendations of people we’re Facebook friends with and Twitter followers of?
Social Media Marketing Lowers Acquisition Costs 39 Percent for TakeLessons.com
It was a classic business beginning. Two friends, some margaritas, and maybe a little cocktail napkin scribbling.
In 2004, Steven Cox sat down with a fellow musician after a gig. Cox’s friend and his wife were expecting their first baby and hoping to buy a house. But as a musician and private instructor, he struggled with making ends meet.
“Playing music doesn’t necessarily pay all the bills, unless you have a really big contract or gig,” Cox says. “My friend was hanging flyers in drugstores and music stores but still not finding enough students.”
Cox, once a full-time musician, worked a day job in IT and management consulting at the time. When he suggested his friend go online to connect with aspiring musicians, the friend confessed, “I’m a musician. I don’t know anything about that.”
With that, Cox began orchestrating TakeLessons.com.
Today, TakeLessons is America’s leading music and voice lessons company—a position reached largely through social media marketing.
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