Are you wondering how you can use social media to build valuable connections?
To learn about the importance of relationships in business, I interview Ted Rubin for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Ted Rubin, co-author of Return on Relationship. He’s also the former chief social marketing officer for Collective Bias and OpenSky. Prior to that, Ted was the CMO for e.l.f. Cosmetics.
Ted shares the best ways to start to grow your online connections via social media.
You’ll learn what you need to include in your profile and why return on relationship is the most important thing for a business or brand.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers.
There are many ways to discuss how to cultivate and build relationships. I want to focus on blog comments—an often poorly understood and very underutilized tactic by individuals and businesses.
Mari shares how relationships have evolved and why businesses need to focus on P2P (people to people) marketing today. You’ll also discover the story of how Mari came to Facebook marketing and pick up some useful social media marketing tips.
Be sure to check out the takeaways below after you watch the video.
Recently I interviewed my very good friend Mari Smith, the “Queen of Facebook.” She’s coauthored the most popular book on Facebook called Facebook Marketing: An Hour a Day and has an exciting new book on relationship marketing.
She now has a brand-new hot book out called, The New Relationship Marketing: How to Build a Large, Loyal, and Profitable Network Using the Social Web.
Catch the full interview (audio) at the end of this article.
Mike: Your new book is called The New Relationship Marketing, and I want to key in on the word “new.” What’s new about relationship marketing?
Mari: Well, first of all, the phrase relationship marketing was coined way back in the ’80s by a professor, and I have for 10 years—long before Facebook was even on the map—called myself a “relationship marketing specialist.” And I love that term because to me it transcends the medium. It’s all about people doing business with people.
Social Media Examiner will host a free online broadcast Monday, June 6.
You’ll be able interact live with four marketing experts over three hours of free online video broadcasts.
Join Michael Stelzner (author, Launch), Mari Smith (co-author, Facebook Marketing), Joe Pulizzi (co-author, Get Content Get Customers) and Jay Baer (co-author, The Now Revolution) for three hours of FREE live instruction. You can ask all of your content, relationship and social media marketing questions live.