How to Use Reddit to Generate Leads

social media how toHave you thought about promoting your product or brand on reddit?

Do you know how to engage the reddit community?

In this article I’ll show you how brands can engage on reddit and create a successful lead generation campaign using Reddit sponsored headlines.

What’s reddit?

Reddit is a website that showcases popular links and information. Reddit’s unique culture can make it hard for brands to navigate.

Redditors expect extreme transparency and authenticity from advertisers. Spam and hard selling aren’t tolerated and using either tactic will damage your brand’s reputation.

It doesn’t matter how awesome your content is. You can’t approach reddit the same way that you do Facebook, Twitter or Pinterest. If you jump in and submit content blindly, you could find yourself banned or your websites blacklisted.

How Does Engagement on Reddit Work?

Engagement on reddit takes place in subreddits. Subreddits are niche communities filled with people who are passionate about a specific topic.

Examples of subreddits include:

As a business, you need to learn the ropes and focus on supporting the subreddits you join, instead of marketing to them. Think more about offering solutions, sharing resources or asking questions, and less about selling.

Subreddits are most often created and moderated by reddit community members, but in rare cases a brand creates a subreddit.

For example, last year, Ford Motor Company created the /r/FordPiDayChallenge and worked hand in hand with the reddit team to run a campaign for Pi Day on March 14.

Every 3 minutes and 14 seconds, Ford posted a math question to their subreddit. Each question included a reference to a Ford vehicle.

ford on reddit

Ford found a creative way to get involved on reddit and boost their brand’s reputation with community engagement.

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Relationship Marketing: How to Build Meaningful Connections that Lead to Business

Do you want to develop relationships that will lead to business?

Are you wondering how you can use social media to build valuable connections?

To learn about the importance of relationships in business, I interview Ted Rubin for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Ted Rubin, co-author of Return on Relationship. He’s also the former chief social marketing officer for Collective Bias and OpenSky. Prior to that, Ted was the CMO for e.l.f. Cosmetics.

Ted shares the best ways to start to grow your online connections via social media.

You’ll learn what you need to include in your profile and why return on relationship is the most important thing for a business or brand.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Grow Your Business Network With Social Media

social media how to Is your business or company struggling to find new customers?

Do you know how to build your business network on social media?

Before you can sell, you have to create a trusted relationship with your future customer.

In this article, you’ll discover four ways to use social media to find and establish relationships with new prospects and leads for your business.

#1: Join a Conversation on Twitter

Tweet chats are great for person-to-person networking on Twitter and they can act as one of the single best lead generation tools in social media.

You can consult a number of lists to quickly locate chats that are relevant to you. These lists include hashtags and other key information like date, time and the name of the host or owner of the chat.

tweets from #blogchat

A tweet chat example.

The best thing about tweet chats is that while almost everyone starts out a stranger, over time the participants begin to know one another and develop relationships that extend beyond the regularly scheduled chat.

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Social Media Differences Among Teens, Boomers and Moms: New Study Findings

social media research

Relationship building via social media marketing is not a one-size-fits all endeavor. Moms, teens and Baby Boomers are three big social media subgroups groups that are unique.

Just like with traditional marketing, the more you know your audience, the more successful you will be at grabbing their attention and keeping it.

In terms of marketing opportunities, recent online buzz shows teens, Boomers and moms as three of the most desirable social networking groups.  They are active on these sites and their behaviors have been studied closely.

Each group is unique, and the secret to success is understanding where they are spending their time and how they are using the social sites to engage and connect.

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