How Small Businesses Should Adapt to Social Media

social media expert interviewIn this video I interview John Jantsch, founder of Duct Tape Marketing and author of the books Duct Tape Marketing and The Referral Engine.

John shares great tips for small businesses to get more out of social media. He also identifies the key social media trends to focus on to make your marketing simple and effective in bringing in more money.

Be sure to check out the takeaways below after you watch the video. Also keep reading to learn how you can win private coaching with John.

33 comments

 
 

How Social Media Influence Reinstated a Popular Facebook Page

social media case studiesHow much influence does social media really have in our lives? Is it possible to engage with top influencers in social media to help you if you’re in a situation?

Let’s take a look at the definition of influence:

Influence is the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior and opinions of others. Source:  http://dictionary.reference.com/

42 comments

 
 

5 Ways to Develop Meaningful LinkedIn Connections

social media how toAre you on LinkedIn?  Did you setup an account there years ago but rarely leverage your contacts?  Perhaps you’re a LinkedIn regular, but you want to take your your efforts to the next level?

This article will reveal five ways you can build meaningful relationships on LinkedIn that will lead to business opportunities.

Is LinkedIn Not Working For You?

Up to this point, you’ve probably focused on building up your connections to grow your online influence and visibility. However, the greater challenge lies in actually going deeper with those connections that you’ve made online. If you’re simply connected to someone but have no further dialogue, what have you really accomplished?

74 comments

 
 

How to Boost Your Personal Brand With Social Media

social media how toWant to build your personal brand? There are few tools as powerful as social media for quickly building a positive personal brand. Whether you’re focusing on a global audience or a local one, social media can help you get visibility and help you forge connections.

In this article, I’ll share some tips to help you leverage social media to gain more exposure.

#1: Reap What You Sow

What are you aiming for? What is your goal?

If you want to get yourself known, social media is a great way to build visibility and a platform. Getting known might be your goal or it might be a means to an end. Again, social media can help you build connections that pay off in terms of opportunities and offers.

60 comments

 
 






Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report