Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
LinkedIn Announces All Groups Will Be Made Private: In an effort to improve the quality of conversation in groups, “…only Group members will be able to see the contents of conversations, and only members will be allowed to contribute. LinkedIn also won’t allow search engines to crawl the discussions, another key, it believes, to providing a trusted private space for people to communicate.”
Do you know how to engage the reddit community?
In this article I’ll show you how brands can engage on reddit and create a successful lead generation campaign using Reddit sponsored headlines.
Reddit is a website that showcases popular links and information. Reddit’s unique culture can make it hard for brands to navigate.
Redditors expect extreme transparency and authenticity from advertisers. Spam and hard selling aren’t tolerated and using either tactic will damage your brand’s reputation.
It doesn’t matter how awesome your content is. You can’t approach reddit the same way that you do Facebook, Twitter or Pinterest. If you jump in and submit content blindly, you could find yourself banned or your websites blacklisted.
How Does Engagement on Reddit Work?
Engagement on reddit takes place in subreddits. Subreddits are niche communities filled with people who are passionate about a specific topic.
Examples of subreddits include:
- http://www.reddit.com/r/frugal discusses ways to save money
- http://www.reddit.com/r/buildapc discusses how to build a pc
- http://www.reddit.com/r/whiskey discusses all things whiskey-related
- http://www.reddit.com/r/dataisbeautiful shares visual representations of data
As a business, you need to learn the ropes and focus on supporting the subreddits you join, instead of marketing to them. Think more about offering solutions, sharing resources or asking questions, and less about selling.
Subreddits are most often created and moderated by reddit community members, but in rare cases a brand creates a subreddit.
For example, last year, Ford Motor Company created the /r/FordPiDayChallenge and worked hand in hand with the reddit team to run a campaign for Pi Day on March 14.
Every 3 minutes and 14 seconds, Ford posted a math question to their subreddit. Each question included a reference to a Ford vehicle.
Suffice it to say, you’re not alone.
There are more than a million apps available and according to Sunil Gupta,”Users spend on average, 82% of their mobile minutes with apps and just 18% with web browsers.”
In this article, you’ll find apps to consider using to help you with your business and social activities.
Due to the enormous number of apps to choose from, I focused on apps that are convenient and provide social value.
Note: For consistency, all screenshots were taken from iTunes app store. I also looked for apps available on both iPhone and Android—and if not identical products on both platforms, another one with similar functionality would be available (see #3 for example).
The popular website Reddit goes by the slogan, “The front page to the Internet.”
It has earned this name by creating a platform that allows users with similar interests to discuss and curate the best content on the web.
Let’s have a look at a few popular communities on Reddit.
What Is Reddit?
Reddit is a social news platform that allows users to discuss and vote on content that other users have submitted. To help police the site and prevent spammers from bombarding readers, Reddit came up with “karma” points.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Reddit Reports Substantial Growth in 2010: Reddit benefited from the decline of Digg last year and made improvements that resonate well with its users. Is Reddit part of your social bookmarking plan?
Video is very hot and there’s a strong social media connection. Are you using video to promote your business? Do you know the best ways to leverage this growing form of content?
What follows are 5 ways you can tap into the exploding video frontier—and achieve many social media advantages.
Why Video Now?
The demand for video is already proven: U.S. audiences viewed nearly 28 billion online videos in November 2009 alone.
The demand for video in a social setting is clearly growing: Nielsen reports that online video viewing on social networking sites was up 98% in 2009.