How to Use Reddit to Generate Leads

social media how toHave you thought about promoting your product or brand on reddit?

Do you know how to engage the reddit community?

In this article I’ll show you how brands can engage on reddit and create a successful lead generation campaign using Reddit sponsored headlines.

What’s reddit?

Reddit is a website that showcases popular links and information. Reddit’s unique culture can make it hard for brands to navigate.

Redditors expect extreme transparency and authenticity from advertisers. Spam and hard selling aren’t tolerated and using either tactic will damage your brand’s reputation.

It doesn’t matter how awesome your content is. You can’t approach reddit the same way that you do Facebook, Twitter or Pinterest. If you jump in and submit content blindly, you could find yourself banned or your websites blacklisted.

How Does Engagement on Reddit Work?

Engagement on reddit takes place in subreddits. Subreddits are niche communities filled with people who are passionate about a specific topic.

Examples of subreddits include:

As a business, you need to learn the ropes and focus on supporting the subreddits you join, instead of marketing to them. Think more about offering solutions, sharing resources or asking questions, and less about selling.

Subreddits are most often created and moderated by reddit community members, but in rare cases a brand creates a subreddit.

For example, last year, Ford Motor Company created the /r/FordPiDayChallenge and worked hand in hand with the reddit team to run a campaign for Pi Day on March 14.

Every 3 minutes and 14 seconds, Ford posted a math question to their subreddit. Each question included a reference to a Ford vehicle.

ford on reddit

Ford found a creative way to get involved on reddit and boost their brand’s reputation with community engagement.

23 comments

 
 

26 Mobile Apps to Improve Your Business and Networking

social media toolsHave you been spending more of your mobile time using smartphone apps than browsing the web?

Suffice it to say, you’re not alone.

There are more than a million apps available and according to Sunil Gupta,”Users spend on average, 82% of their mobile minutes with apps and just 18% with web browsers.”

In this article, you’ll find apps to consider using to help you with your business and social activities.

Due to the enormous number of apps to choose from, I focused on apps that are convenient and provide social value.

Note: For consistency, all screenshots were taken from iTunes app store. I also looked for apps available on both iPhone and Android—and if not identical products on both platforms, another one with similar functionality would be available (see #3 for example).

Here are 26 apps, an A-Z guide to help you conduct business and network while on the go.

61 comments

 
 

6 Ways to Use Reddit to Grow Your Business

social media how toHave you used Reddit?

The popular website Reddit goes by the slogan, “The front page to the Internet.”

It has earned this name by creating a platform that allows users with similar interests to discuss and curate the best content on the web.

Let’s have a look at a few popular communities on Reddit.

reddit

Reddit is a popular social news platform where users submit and comment on content.

What Is Reddit?

Reddit is a social news platform that allows users to discuss and vote on content that other users have submitted. To help police the site and prevent spammers from bombarding readers, Reddit came up with “karma” points.

50 comments

 
 

8 Social Media News Items You Need to Know

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Beats Google: The social media giant is now the top source of U.S. web traffic, according to HitWise. Find out more about these stats and how Facebook achieved this here.

Reddit Reports Substantial Growth in 2010:  Reddit benefited from the decline of Digg last year and made improvements that resonate well with its users.  Is Reddit part of your social bookmarking plan?

reddit stats

Reddit's monthly pageviews tripled last year.

23 comments

 
 

5 Ways to Make Video a Social Experience

Video is very hot and there’s a strong social media connection.  Are you using video to promote your business? Do you know the best ways to leverage this growing form of content?

What follows are 5 ways you can tap into the exploding video frontier—and achieve many social media advantages.

Why Video Now?

The demand for video is already proven:  U.S. audiences viewed nearly 28 billion online videos in November 2009 alone.

The demand for video in a social setting is clearly growing:  Nielsen reports that online video viewing on social networking sites was up 98% in 2009.

43 comments

 
 






Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Get Your FREE Copy of the 2014 Social Media Marketing Industry Report
Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.