Social Media and Reality TV: How Mark Burnett is Leading the Way
In this video I interview both Mark Burnett, executive producer of successful reality shows such as Survivor and The Apprentice, along with Brian Reich, social media strategist at TLC.
Listen to Mark and Brian to find out how they use social media to get more viewers and create better viewer experiences for their reality TV shows.
While Mark shares how he came to create Sarah Palin’s Alaska show, Brian provides the content and social media strategies TLC uses to appeal to different audiences.
Once you’ve watched the video, be sure to check out the take-aways below.
