Is your blog engaging?
Does it keep readers coming back for more?
Readability, responsiveness and personalization are essential factors for a successful and highly viewed blog.
In this article I’ll share four ways to update your blog to improve the user experience.
Do you use social media to find them?
Social media conversations can lead to topics that feed your blog.
In this article I’ll share five ways you can use social media to find new blog topics your audience will love.
#1: Expand on Social Discussions
Combining your social and blog efforts doesn’t have to be a one-way street. You can use them to play off of each other.
After you publish blog content, promote it on each of your social media channels. Tweet out a link to new (and old!) blog posts and ask for your audience’s opinion on the topic. Or post it to a LinkedIn group and ask the members for their thoughts.
Their staff then checks in and engages with the commenters, asking for additional opinions or coming up with new questions to keep the conversation going.
Do you want to reach a larger audience?
Delivering your content to customers and prospects in different ways brings more readers to your blog.
In this article, I’ll share five ways to get your content in front of more people.
#1: Encourage Automatic Sharing with GaggleAMP
Every time you publish a blog article, your next move should be to publish it on your social media channels. Not only will your current followers read it there, but also your content may be reposted or retweeted by your followers, which will help you reach a new audience.
To make it easier for people to share your articles with their networks, consider using GaggleAMP. GaggleAMP allows anyone in your audience, from followers to friends and staff, to sign up to automatically repost your content once it’s published.
Do you want to promote your blog content to more readers?
When you blog to promote your business or industry, it’s important to make sure your content gets seen.
In this article I’ll share five ways you can attract readers to your blog content.
#1: Get Found in Search by Optimizing Your Content for SEO
If you’re going to get new visitors to your website, you want to make sure they’ll be able to find you. And one way they’ll find you is by searching for you on their search engine of choice. That’s why it’s important to optimize your content for SEO.
Let’s take Social Media Examiner as an example.
If you search for “social media” and scroll through the different post titles that come up, they all reference social media, whether it’s a specific social media channel or the term “social media.” Throughout the posts, you’ll see the same content; everything relates to social media.
Now let’s look what happens when we search for “social media blogs”.
Do you wonder how responsive design can increase customer satisfaction and improve your marketing?
In this article I’ll explore three ways incorporating responsive web design into your online strategy can benefit your business.
What is Responsive Design?
Responsive web design means that your blog or website will automatically appear properly formatted on any device: a desktop computer, a tablet or a mobile device.
In What Users Want Most from Mobile Sites Today, Google reports that 61% of mobile visitors who click through to a non–mobile-friendly website will return to Google to find a site that’s more easily readable from their device. It’s become critical for companies to have a responsive design for their sites.
Let’s explore how responsive design can help your business:
#1: Obtain Higher Conversion Rates With an Easy Mobile Experience
In the same Google report I mentioned above, 78% of users want to find what they’re looking for on a mobile site in just one or two clicks, and 64% of users only want to scroll up and down on a business’ mobile site, not left and right.
Have you integrated Twitter into your customer service strategy?
Would you like to know which companies are doing this best?
Why Twitter Customer Service?
Gone are the days when people would call up a company and complain.
Now, people are more likely to head to their smartphones or computers to tell the world how terrible a product or service is.
A study done by Simply Measured showed that 99% of brands are on Twitter, and 30% of them have a dedicated customer service handle. The average response time was 5.1 hours with 10% of companies answering within an hour, and 93% of companies answering within 48 hours.
Here are 4 companies with exceptional customer service on Twitter and key takeaways to help you improve how your customers perceive your company on Twitter.
#1: JetBlue Excels in Responsiveness
Airline delays are one of the most common causes of customer frustration. Not only do delays happen often, but also people are pretty vocal about their feelings when their flight is delayed.
Acknowledging this, @JetBlue ensures they’re responsive to their customers because they understand it’s important for continued customer loyalty. Not only do they engage with happy customers, but they also respond to and help frustrated customers as quickly as possible.
Have you had trouble giving an exact number to explain your ROI or even set quantitative goals for your social media?
25% of marketers said that their biggest marketing challenge was finding the ROI of their marketing activities.
In this article, I’ll show you how to tweak some of your social media actions with your business goals in mind and make them easier to tie to your ROI.
#1: Use Social Media to Promote Your Offers
Social media is an important channel to promote any content you create. Whether you’ve created an ebook, blog post, webinar or white paper, you should promote it through social media.
Are you conducting activities that are against Facebook’s policies?
It isn’t easy to keep up with all of Facebook’s updates.
Here are 5 ways marketers can stay up to date on Facebook updates and policy changes.
#1: Follow Facebook’s Business Pages for regular updates
Just like businesses keep their Facebook Pages updated with the latest announcements from their company, Facebook also keeps their Pages updated to inform their users about the latest changes and announcements.
Facebook for Business takes you step by step to create a business Page that is effective but also follows their guidelines.
The ability for attendees to interact through social channels is a huge part of successful events.
Here are 4 ways to maximize the social media presence of your next event.
#1: Promote Your Hashtag Everywhere
A hashtag provides everyone with an easy way to find relevant social shares and take part in the discussion about the event.
When you are putting together materials for your event, everything should include the event hashtag.