5 Mobile Social Media Marketing Ideas to Grow Your Business

social media how to

Your customers and prospects are using smart phones.

Have you figured out how to connect with them using mobile social media marketing techniques?

Mobile is not as difficult as it may seem, especially when you access it with the social media tools you’re already familiar with.

With that in mind, I’ll reveal 5 ways you can use social media to integrate mobile marketing into your business.

#1: Connect With Prospects On LinkedIn Mobile

The LinkedIn mobile app brings a streamlined version of the desktop site to your smartphone or other mobile device. You’ll have access to all the key LinkedIn features, including updates, your profile, messages and groups.

linkedin home screen

An example of the LinkedIn home screen on a smartphone.

From your LinkedIn home page, tap on your profile photo to access your profile screen to see who has viewed your profile recently. If someone has viewed your profile, it’s a good indication that they might be interested in hearing from you.

With the mobile app, you can reach out to them from your phone or tablet. Just tap on their profile photo and say hello to them via LinkedIn.

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15 Ways to Bring Social Media to Events

social media how toDo you host events or informal gatherings?

Social media enables event attendees to connect in powerful ways. Social media can help promote events and empower attendees to share.

This article will reveal 15 ways you can infuse social media into your events.

Creating Pre-Event Buzz

#1: Registration Buzz

You don’t have to wait until the day of your event to create a buzz—it can start at the registration stage. Services such as Eventbrite let your attendees share the event with their networks as they register.

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9 Tips for Optimizing Your Website for Mobile Users

social media how toIs your website meeting the needs of on-the-go mobile users?

When you’re developing your first mobile site, you may be at a loss. That’s understandable—a mobile website is an entirely different animal from a traditional website.

Given that, it’s important to keep some best practices in mind as you develop your mobile presence.

What follows are 9 best practices you can use to ensure your mobile site is as good as it can be.

About Mobile Users

But before we dive into the 9 best practices, it’s important to keep one thing in mind—the person viewing your site is mobile.

That may seem like a no-brainer, but you’d be surprised by how many people forget that simple truth.

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5 Steps to a Successful QR Code Marketing Campaign

social media how toAre you wondering how to use QR codes to enhance your marketing?

Keep reading to learn some tips for implementing 5 essential steps.

Why QR codes?

QR and other two-dimensional (2D) codes can be readily integrated into your current business marketing practices to bring your online content to a mobile audience in real time.


Here’s a cool video that gives you an intro to QR codes.

sme code

QR code to the Social Media Examiner home page.

In North America, QR and 2D codes are still a novelty. For this reason, early adopters are eagerly putting them into practice to get to market first and capitalize on the trend. As a result, some embarrassing and costly mistakes are being made.

This article will help you learn from those mistakes and develop best practices for creating a favorable user experience that serves both you and your community well.

If you need a refresher on the basics of QR, this comprehensive article will give practical information on how QR codes can grow your business.

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5 Simple Steps to Getting Started With Mobile Marketing

social media how toAre you thinking about mobile marketing? Wondering how you can use mobile marketing to connect with customers?

The good news is that mobile marketing is not all that complex.

Here are five things you can do to get started in mobile marketing. Once you’ve mastered the steps below, you’ll see that mobile marketing is a great way to open up new revenue streams for your business.

Ready to get started?

#1: Set up your mobile website

This is actually easier than you might think. One option is to use the automated systems offered by many companies. They essentially take your existing website content and auto-format it for a mobile screen.

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9 Ways to Transform Your Website Into a Social Media Hub

social media how toShould your website be social? Are you looking to turn that static website into an interesting social media–enabled destination?

Keep reading to discover how.

Should Your Site Be Social-Enabled?

There’s no doubt that social media is a powerful marketing and communication tool for businesses and non-profits that have embraced it.

Yet, for most of us, our websites are still where the rubber meets the road. It’s where you turn visitors into leads and prospects into customers. It’s where you build your lists and sell your goods.

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More Facebook Changes: This Week In Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Upgrades Comments Plugin for Websites: Did you know Facebook allows you to add comments to any web page using its platform? Facebook now allows readers to have their comments published in their Facebook news feeds. And when friends comment back in Facebook, the reply will show up on your site. This is something all bloggers should check out.

facebook comment plugin

This is how the comment I left on a recent TechCrunch blog (with the new Facebook Comment plugin) is published on my Facebook Profile wall.

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How QR Codes Can Grow Your Business

social media toolsWhat are QR codes and how can they help your business? Keep reading to find out.

Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.

QR Codes 101

If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share.

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