8 B2B Tips for Using Social Forums

social media how toHow should business-to-business (B2B) marketers best use question-based social forums?

For business-to-business companies in particular, LinkedIn Groups, Quora and HighTable are just three examples of forums where marketers can demonstrate their knowledge.

In this article I’ll cover how B2B marketers can best approach these sites and provide eight recommendations for generating qualified leads and driving sales.

Note: The examples used all come from actual Q&A site conversations, with names removed for privacy purposes.

Overview of Question and Answer–Based Sites

When Q&A social media sites first came out, they were intended for people to exchange ideas and gather information. Unfortunately spammers and non-experts took away from their usefulness for a while.

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Is Quora the Next Big Social Media Site?

social media toolsAre you considering using Quora? Has all the buzz got you wondering if it’s worth it? Keep reading for my full review.

When I first heard about Quora, the conversation went a little like this:

Jill: “Have you heard of Quora? It’s a question and answer site.”
Jack: “You mean like Yahoo Answers?”
Jill: “No, it’s full of experts who give you the best answers.”
Jack: “You mean like LinkedIn Answers?”
Jill: “No, the community votes for the best answer and they can hide irrelevant answers.”

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What’s Hot This Week in Social Media News

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Sponsored Stories: Companies can now sponsor ads in the sidebar to republish check-ins and other updates made by the viewer’s friends.  This shows viewers what their friends have to say about the brands sponsoring these ads.  Watch the video below to see how it works:

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26 Tips for Enhancing Your Facebook Page

social media how toAre you looking for fresh ideas to enhance your Facebook efforts? Do you ever have days when you’re not sure what to post on your Facebook page?

This can be a real problem if you’ve made Facebook updates an integral part of your communications strategy.

These are the times when having a ready-and-waiting list of Facebook ideas will come in handy. In this post I’ll show you 26 practical ways to use good content for your Facebook pages, everything from A to Z.

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How Facebook Friday Expert Sessions Increase Fan Engagement

social media how toDo your Facebook fans have questions they want answered? Would they like to have access to industry experts who can answer their questions?

Are you aware of the Facebook Friday expert sessions Social Media Examiner has been doing?

Here’s how they work.  We bring an expert to our Facebook wall for an hour to answer questions.  The expert gets great exposure and the fans get their questions answered.

These sessions  are a great way for fans to quickly get the information they need. And you can model this for your business. These open Q&A sessions with industry experts are a great way to encourage engagement with your fans and get your updates to show up more in your fans’ news feeds.

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