How to Increase Your Post Reach on Top Social Networks


social media how toDo you want more people to see your social media posts?

Have you thought about investing in social media advertising?

With targeted ad campaigns, you can ensure that your posts reach the audience you define.

In this article, I explore the top social networks that offer promoted post options and how they help you reach your audience.

increase post reach

Discover how to increase your post reach on top social networks.

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How to Use Native Ads to Support Your Social Media Marketing


social media how toAre you looking for ways to supercharge your social media efforts?

Have you considered native ads?

Native ads not only help build your social followers and boost social engagement, they also drive high-quality consumers to your branded content.

In this article you’ll discover what native ads are and how to integrate them into your social media marketing.

use native ads

Discover how to support your social media marketing with native ads.

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Six Tips for a Killer Hashtag Marketing Campaign


social media case studiesDoes your company use hashtag campaigns?

Would you like to get the most out of your hashtag campaigns?

In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company’s history.

tips for hashtag marketing campaigns

Follow these 6 tips for a killer hashtag campaign.

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How to Test Blog Post Titles With Twitter


social media how toAre you choosing the best titles for your blog posts?

Would you like an easy way to test headlines before you publish?

Good titles lead to higher engagement and more click-throughs.

In this article you’ll discover how to use Twitter to choose the best titles for your blog articles.

Why Test Blog Post Titles?

According to the American Press Institute, 6 in 10 people don’t typically go beyond reading titles when they follow the news on a daily or weekly basis.

It follows that effective headlines are absolutely essential to the success of your content when click-throughs are on the line. To find the best headlines, you need a place to test them.

While your website, blog and social media audiences may not be exactly the same, the overlap of what your readers on each platform click on is likely larger than you realize. That means testing headlines on one platform can help you predict success or failure across others.

banners with check marks confirmation acceptance positive passed voting agreement true and

Test your headline first. Image: Shutterstock

Twitter offers a fast, easy and flexible way to test headlines for your blog content. Follow the steps below to get started.

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How to Use Twitter Tailored Audiences


social media how toDo you use Twitter to market your product or service?

Do you want to focus your marketing to reach specific Twitter users with Twitter ads?

Twitter tailored audiences let you target people based on previous engagement with your website or content.

In this article you’ll discover how tailored audiences can put your Twitter ads in front of people who’ve already shown an interest in your business.

Using Twitter Tailored Audiences

In order for your company to take full advantage of tailored audiences, you need an Ad Partner account and a Twitter Ads account.

twitter ad options

Twitter offers two types of promoted ad options.

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How to Generate Twitter Leads With Their New Lead Generation Cards


social media how toAre you struggling to generate leads on Twitter?

Wondering how to display richer data in a tweet?

In this article, I’ll show you four steps to getting more leads with Twitter lead generation cards.

Why Twitter Lead Generation Cards?

There are 500 million tweets sent every day (according to Twitter’s recent IPO documentation).

That’s a lot of noise to compete with.

Enter Twitter’s lead generation cards.

Lead generation cards work directly within your promoted tweet to collect users’ contact information in exchange for your offer.

What Are Twitter Lead Generation Cards?

Is your business using promoted tweets on Twitter? Would you like to get more from them?

Twitter lead generation cards increase conversion rates by capturing in-app form-fills from your followers. Think of them as embedded landing pages within your tweets, except they’re much more concise and require much less work from your followers.

Here’s an example from The Barista Bar.

attractive lead generation card

A short, yet punchy and attractive lead generation card.

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5 Mobile Social Media Marketing Ideas to Grow Your Business


social media how to

Your customers and prospects are using smart phones.

Have you figured out how to connect with them using mobile social media marketing techniques?

Mobile is not as difficult as it may seem, especially when you access it with the social media tools you’re already familiar with.

With that in mind, I’ll reveal 5 ways you can use social media to integrate mobile marketing into your business.

#1: Connect With Prospects On LinkedIn Mobile

The LinkedIn mobile app brings a streamlined version of the desktop site to your smartphone or other mobile device. You’ll have access to all the key LinkedIn features, including updates, your profile, messages and groups.

linkedin home screen

An example of the LinkedIn home screen on a smartphone.

From your LinkedIn home page, tap on your profile photo to access your profile screen to see who has viewed your profile recently. If someone has viewed your profile, it’s a good indication that they might be interested in hearing from you.

With the mobile app, you can reach out to them from your phone or tablet. Just tap on their profile photo and say hello to them via LinkedIn.

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