Are you unsure about where and how to focus your efforts to meet your lead generation goals?
If you’re starting a lead generation campaign, Facebook, Twitter, LinkedIn and Google+ are all excellent places to begin, but knowing how to pull leads from the conversations that happen on these platforms takes some knowledge and practice.
In this article, I’ll share 4 ways you can use social media to generate inbound marketing leads for your business.
#1: Twitter Chats
Twitter chats are frequently scheduled discussions hosted by a Twitter account. Each chat uses a particular hashtag so that other Twitter users can follow the conversation even though topics change with each discussion.
Because of the focused audience communities that participate in Twitter chats, they are a great place to generate leads for your business.
Your customers and prospects are using smart phones.
Have you figured out how to connect with them using mobile social media marketing techniques?
Mobile is not as difficult as it may seem, especially when you access it with the social media tools you’re already familiar with.
With that in mind, I’ll reveal 5 ways you can use social media to integrate mobile marketing into your business.
#1: Connect With Prospects On LinkedIn Mobile
The LinkedIn mobile app brings a streamlined version of the desktop site to your smartphone or other mobile device. You’ll have access to all the key LinkedIn features, including updates, your profile, messages and groups.
From your LinkedIn home page, tap on your profile photo to access your profile screen to see who has viewed your profile recently. If someone has viewed your profile, it’s a good indication that they might be interested in hearing from you.
The feature officially rolled out in late May.
Many people are wondering where this new advertising option fits into their marketing mix or if it even fits at all.
What are Promoted Posts?
Facebook has enabled you to pay for an individual post to be seen in more of your fans’ news feeds. You have probably noticed the new metric Facebook has on the bottom of every post showing how many people it reached.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Gives Granularity to Page Admin Roles: Businesses with Facebook Pages can now set five different roles for their admins: Manager, Content Creator, Moderator, Advertiser and Insights Analyst. This is a useful tool for Facebook managers.