26 Tips to Enhance Your Social Media Profiles

social media how toWhen did you last revisit your social profile on Twitter or Facebook?

Do you want to maximize the impact of your social networking efforts?

Basic housekeeping tasks are necessary for maintaining complete and engaging profiles.

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Update your social network profiles. Image source: iStockPhoto.

In this article, you’ll find 26 tips, an A-Z guide, with recommendations to help you get the most of your social network profiles.

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16 Creative Ways to Use Twitter for Business

social media how toIs your Twitter activity feeling stale?

The good news is that you can easily revitalize your Twitter experience!

Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.

#1: Organize whom you follow with lists

There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.

So how can you make sure you don’t miss anything important? Use Twitter lists.

Twitter lists are its most powerful and least-used feature. Lists allow you to group the important people you follow so they don’t get lost in the noise of everyone else.

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5 Ways Businesses Are Using Facebook Timelines

social media how toAre you wondering how businesses are creatively using Facebook’s Timeline features?

Business timelines are blooming all over Facebook.

You may have read our recent post about all of the changes.

Take a look at these examples of how businesses are creatively using Timeline.

#1: Adding Interesting Milestones

Interesting Milestones may work better if your company has some history. Coca-Cola, founded in 1886, has the benefit of a long and interesting history, so they can show their products from 1916 and how they have since evolved.

But you still may be able to get creative with product releases and things that you have accomplished.

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5 Ways to Enhance Your Facebook Timeline Page With Images

social media how toAre you wondering how to visually enhance your Timeline Facebook page?

This article provides five actionable tips you can employ now.

The Visual Opportunity

When Facebook moved the navigation into the left column and added the Photostrip, I wrote how you could optimize your Facebook page for visual branding.

And when Timeline was rolled out for personal profiles, I also wrote how you can customize your cover photo and profile picture.

With each new overhaul of Facebook pages, there have been increased opportunities for brands to use imagery to better promote their offerings and create visual interest, and Timeline for pages is no different.

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How to Optimize Your Facebook Page for Visual Branding

social media toolsAre you wondering how to visually optimize the new Facebook page layout?

As of March 10, 2011, it became official—the new Facebook page layout was applied to all fan pages. Now that the dust has settled, bugs addressed and some tweaks made, admins can now focus their attention on making the most of what Facebook has given them, which is a LOT of screen real estate!

Essentially, the new page layout gives over two-thirds of the available screen space to brands (see the red boxes in the image below), with Facebook reserving only its narrow blue band at the top and the right column for its own content.

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