Do you need help managing your blog?
Whether you’re starting a new business blog or looking to revive an old one, there’s a lot to do.
You may even feel overwhelmed by all that’s involved. But don’t worry.
In this article you’ll find numerous resources and practical advice to help you through each stage of the blogging process.
Why Write a Business Blog?
A business blog helps you cement your position as an expert by giving you a platform to provide exceptional content (news, tips, trends) for your clients, potential clients and partners.
However, just because anyone can set up a blog, doesn’t mean everyone should, and many professionals and businesses start blogging without giving any thought to why, how and who will be doing the blogging.
Over 50 percent of blogs are abandoned within the first 90 days. While this isn’t really important if you’re writing a personal diary, political or celebrity blog, it is very important if you start a blog for your business and don’t keep posting on it consistently and with purpose.
When a prospect lands on a blog that hasn’t been updated in months, it’s akin to walking into a vacant store with busted windows and dust blowing in. It’s just not pretty; and it doesn’t look good for you, your business reputation and your branding.