Have you heard about the new Google+ Communities?
Google+ Communities allow you to collaborate with others on topics you’re passionate about.
And it’s a great opportunity for marketers to network, engage and build the businesses they support.
This article will reveal everything you need to know about Google+ Communities and how to leverage them for business.
What Is a Google+ Community?
A Google+ Community is a place to meet and engage with people on topics you’re interested in. If you had trouble finding engagement on Google+ in the past, it’s time to take a second look and check out active communities on topics you care about.
Watch this video from Google+ to see how communities work.
If you have a medium- to large-sized online network, you might have noticed some of your contacts have been developing their own communities in the form of private groups, forums or social networks that are a mixture of free or paid memberships.
The Pros of Creating Your Own Community
So with all of the existing communities out there, what’s the benefit of creating your own?
Driving Traffic to Your Site – Let’s say that you start a forum on your own domain. If you’re successful in creating a popular community, you’ll be driving a lot of traffic to your website. The traffic, in turn, will lead to the next benefit.