The pace is fast and this video is full of useful information. Be sure to read the list of takeaways below.

Here are some key takeaways from this video?

1. Listening is so important. The unstructured data you get from listening gives you more than surveys. Be sure to check out his tutorial: Grow Bigger Ears.
2. Establish your presence: Create passports to establish a presence.  Go where the people’s voice is rather than drive traffic to your site.
3. Monitor sales marketing and content marketing that drives leads instead of monitoring ROI.
4. Integrate social media into your customer support, sales and marketing.
5. Chris’ Twitter strategy:  12 to 1 ratio: promote 12 times more stuff from other people, and it pays to mix business with pleasure on Twitter
6. Chris is working one new books called Social Media 101 and and How Human Business Works and why this is important in today’s business world

What about you? What do you think about this video interview? How does listening on social media help your business? Please share your comments below.

In this interview I talk with Scott Monty—head of social media for Ford Motor Company—and the man in charge of Ford’s social media presence and initiatives like TheFordStory.com.

When you think of Ford, you might think “old American car company.” However, under the direction of Scott Monty, Ford has become one of the leading big businesses in America using social media to connect directly with consumers. And it certainly seems that Ford is on the right track to success, recently reporting 1 billion dollars in profit!

In this video, you’ll learn how Ford uses TweetUps to help Ford executives connect with customers across America and how Ford is humanizing its brand. Scott also provides advice to other businesses that are looking to capitalize on social media. Scott also has a little fun, as you’ll see…

VIEW VIDEO HERE NOW:

What did you think about the video? How has your opinion of Ford changed in recent years?