How to Target Facebook Ads Based on Purchase History, Lifestyles and More
Would you like to get more out of your Facebook advertising?
Did you know you can now target Facebook ads based on people’s purchase history, job roles and other external insights from major data providers?
Facebook continues to roll out advertising tools that allow marketers to target their ideal customer in ways not seen before.
What Are Partner Categories?
Within the past year, Facebook has launched Custom Audiences, Conversion Tracking, Sponsored Results, Lookalike Audiences and a whole lot more.
Partner Categories is the latest tool added to your Facebook toolbox. Here’s what you need to know and how to use Facebook’s Partner Categories to reach the audience you want with your Facebook advertising.
Facebook partnered with Acxiom, Datalogix and Epsilon to make Partner Categories a reality. These partners provide data on Facebook users’ online and offline activities away from Facebook to create more refined targeting opportunities.
Up until recently, you could target ads to Facebook users based only on the information they provide in their profiles (age, gender, school, location, employer) and both precise and broad interests. 
How to Analyze Your Email Newsletter List With Facebook
Do you want to gain quick insight into your email list?
Do your subscribers use Facebook?
If so, you can gain powerful insights and target Facebook Ads to your subscription base.
You do this using the Facebook Power Editor and Custom Audiences.
In the marketing strategy outlined below, you’ll learn more about the customers on your email list and you’ll be able to better tailor your Facebook marketing to your customers.
How It Works
If you’re an experienced Facebook Ads user, this is a great way to take your Facebook advertising to the next level.
If you’re just getting started with Facebook advertising or if your email list is fewer than 500 people, you may want to focus first on some of the other Facebook advertising strategies.
Facebook introduced the Custom Audiences feature to use email addresses or phone numbers to match the target audience, instead of the traditional Facebook ad targeting features such as demographics and interests.
