Facebook Ad Scheduling: What Marketers Need to Know

social media how to

Do you use Facebook advertising?

Do you want to control the times when your ads run?

Facebook recently introduced an ad scheduling feature to let users choose what times of each day their ads run.

In this post we’ll explore what ad scheduling is, where to find it and how to use it.

About Ad Scheduling

In the past you’ve been able to specify the starting and ending dates and times for Facebook ads, but you couldn’t schedule specific times of the day to run your ads.

facebook ad scheduling

Find out how to use Facebook’s new ad scheduling feature.

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Essential Facebook Marketing Resources: A Complete Guide

social media how toDo you want to learn how to market yourself and your business on Facebook?

Are you looking for a resource to guide your Facebook marketing efforts?

Whether you’re marketing on Facebook as an individual or as a brand, these expert articles will help you design your presence, create contests, execute ad campaigns and measure your results.

Each of these articles will help you understand and master a specific part of marketing on the Facebook platform.

Get Buy-In to Market on Facebook

How to Convince Your Skeptical Boss That Facebook Marketing Works: Here’s how you can show the value of Facebook to your client or boss, and how they can get the most out of it.

jim belosic facebook article excerpt

Find out how to get the go-ahead for your Facebook plans.

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How to Target Only Your Customers With Facebook

social media how toWhat if you could reach your existing customers while they’re on Facebook?

Does the idea of displaying a Facebook ad only to your prospects list sound interesting?

This could give your marketing a boost and help build your brand’s image on Facebook.

In this post, I’ll show you two ways to use Facebook’s Custom Audiences to connect with your customers and prospects on Facebook.

And I’ll also show you how to create and use your first custom audience.

build brand image

How do you build your brand's image on Facebook?

What’s a Custom Audience?

Your business undoubtedly has a database of customers. You may be using that database to keep email addresses, phone numbers, Facebook user IDs and app user IDs.

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How to Drive More Facebook Traffic to Your Website

social media how toAre you using Facebook ads to drive traffic to your website?

Did you know that when people share your website content on Facebook, you can turn that shared content into a Facebook ad?

You can do that with Domain Sponsored Stories.

Domain Sponsored Stories are inexpensive and easy to run, and you don’t need a Facebook Page to start a campaign.

In this blog post, you’ll learn what Domain Sponsored Stories are and how you can create your own today.

What Are Domain Sponsored Stories?

A domain is a website that you control.

A Sponsored Story is a Facebook ad that promotes the action performed by a Page or user’s friend, follower or fan.

A Domain Sponsored Story, then, is a Facebook ad that will promote a Facebook user’s interaction with a website that is under your control.

What Do Domain Sponsored Stories Look Like?

domain sponsored story

This Domain Sponsored Story came from my friend Emeric, but it could have just as easily come from a public figure I follow or from a Page that I like.

As you can see, the only difference between this Domain Sponsored Story and a typical post is the “Sponsored” tag at the end.

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How to Track Your Facebook Ad Conversions

social media how toDo you know how to measure your return on investment (ROI) on Facebook ads?

Do you know how to tell if your Facebook ad is accomplishing your objective?

In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads today.

Facebook Ad ROI?

You’ve probably heard the refrain that you can’t measure ROI on Facebook.

Let me be clear—measuring the ROI of all of your Facebook efforts is dangerous. You are performing more than just a sales role—one of customer service as well.

And you absolutely can measure the ROI of your Facebook advertising efforts, particularly when you’re looking to drive an action that can be assigned a value. This is done with conversion tracking and offsite pixels.

Return on investment is when you consider profits in relation to capital invested. Image: iStockPhoto

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How to Target Facebook Ads Based on Purchase History, Lifestyles and More

social media how toWould you like to get more out of your Facebook advertising?

Did you know you can now target Facebook ads based on people’s purchase history, job roles and other external insights from major data providers?

Facebook continues to roll out advertising tools that allow marketers to target their ideal customer in ways not seen before.

What Are Partner Categories?

Within the past year, Facebook has launched Custom Audiences, Conversion Tracking, Sponsored Results, Lookalike Audiences and a whole lot more.

Partner Categories is the latest tool added to your Facebook toolbox. Here’s what you need to know and how to use Facebook’s Partner Categories to reach the audience you want with your Facebook advertising.

Facebook partnered with Acxiom, Datalogix and Epsilon to make Partner Categories a reality. These partners provide data on Facebook users’ online and offline activities away from Facebook to create more refined targeting opportunities.

Up until recently, you could target ads to Facebook users based only on the information they provide in their profiles (age, gender, school, location, employer) and both precise and broad interests.

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How to Analyze Your Email Newsletter List With Facebook

social media how toDo you want to gain quick insight into your email list?

Do your subscribers use Facebook?

If so, you can gain powerful insights and target Facebook Ads to your subscription base.

You do this using the Facebook Power Editor and Custom Audiences.

In the marketing strategy outlined below, you’ll learn more about the customers on your email list and you’ll be able to better tailor your Facebook marketing to your customers.

How It Works

If you’re an experienced Facebook Ads user, this is a great way to take your Facebook advertising to the next level.

If you’re just getting started with Facebook advertising or if your email list is fewer than 500 people, you may want to focus first on some of the other Facebook advertising strategies.

Facebook introduced the Custom Audiences feature to use email addresses or phone numbers to match the target audience, instead of the traditional Facebook ad targeting features such as demographics and interests.

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