Social media has changed the way businesses engage with consumers—fans and followers don’t want to be told, they want to discover. It’s no longer a one-way (or even a two-way) conversation.
It’s now a multiplayer experience that relies on collective, thoughtful engagement.
Consumers have the tools, time and desire to be involved on a much deeper level than we’ve ever seen before. There are several distinct ways that you can take these ideas and build social media campaigns that use existing tools and technologies to achieve powerful results.
Today, brands big and small are homing in on the tactic of crowdsourcing, defined as the act of outsourcing tasks traditionally performed by an employee or contractor to an undefined, large group of people or community (a “crowd”), through an open call. Hidden within this utilitarian definition are powerful cultural drivers that can be catalyzed to achieve powerful social engagement and activation.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
MeetUp Launches Perks Feature for Small Businesses: MeetUp makes it easy for people to get together, and now with MeetUp Perks, businesses can “easily offer membership Perks to MeetUp groups in a simple, self-serve way” and become their sponsors. “MeetUp Perks is not a daily deal or a coupon service.” They hope to help businesses “find local community they can support for a long time.” Find out more here. This looks interesting. What do you think?
A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between.
But, if you build it, will they come? And if they come, will they stay and engage?
As a blogger have you ever thought, “I don’t know what to write about!” or “How am I going to come up with fresh content for my blog three times a week?”
This article will provide you unique ideas that will help you keep pumping out great content.