Launching: Why Podcasts Are a Hot New Way to Launch a Product

Are you getting ready to release a product, book or service?

Do you want to know how a podcast can boost your launch?

To learn why podcasts can be a very powerful marketing tool when it comes to starting a launch, I interview Brian Clark and Chris Ducker for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Brian Clark, founder of Copyblogger Media and host of the new podcast New Rainmaker. Chris Ducker is the author of Virtual Freedom and host of The New Business Podcast. Both Brian and Chris are serial entrepreneurs.

Brian and Chris share why they’ve chosen podcasts to launch their new products.

You’ll discover ideas for your own launches and why you should give audio a chance.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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Podcasting for Business: Top Podcasters Share Success Tips

Are you thinking of starting a podcast for your business?

Wondering how top podcasters use their podcasts to grow their businesses?

To learn how podcasting can help build your business, I interview Michael Hyatt and Chris Brogan for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

This episode is a panel discussion from Social Media Success Summit. It includes myself, Michael Hyatt from the This Is Your Life podcast and Chris Brogan from the Human Business Way podcast.

The panel shares an inside look at some of the podcast secrets you can use to enhance your sales.

You’ll learn about podcast frequency, how to promote your offers and ways to get your audience to take action.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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3 Unique Ways to Get Started With Business Podcasting

social media how toDo you want to bring podcasting into your marketing mix?

Are you stuck because of concerns about time commitment, lack of knowledge or production challenges?

There are many ways to approach business podcasting without interupting your schedule, budget and skills.

In this article you’ll discover how three businesses started a podcast and what they uniquely did differently.

Use their examples for inspiration to set up your podcast to fit your particular needs, time and budget, and reap the benefits of creating a personal connection with your audience through audio.

Create a Podcast From Anywhere With Limited Equipment

Natalie Sisson, The Suitcase Entrepreneur, provides a great example of how to podcast from anywhere with limited equipment.

natalie suitcase entrepreneur

Podcasting has helped Natalie's audience feel more connected to her and her brand.

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How to Start a Business Podcast

social media how toDo you want to create your own business podcast?

Do you have the passion and drive to make it happen, but you’re just not sure where to start?

Keep reading for 4 tips to set you down the path of podcasting success.

Why Podcasting?

Podcasting is a unique tool that allows you to deliver relevant, on-demand and targeted content to a massive, worldwide audience.

What’s special about podcasting beyond its reach is that, unlike any other social platform, it allows you to connect with your audience on a personal, one-on-one level during a time when they are looking for hands-free, audio-only content.

microphone

Podcasting can be a powerful delivery platform in your marketing toolbox. Image source: iStockPhoto.

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Proof That Podcasting Will Benefit Your Business

social media case studiesPat Flynn of The Smart Passive Income Blog has parlayed his everyday-guy persona into a six-figure income supported heavily by podcasting.

“I’ve been able to make a much deeper connection with my audience,” Flynn said. “When I go to conferences, the first thing people who meet me say is, ‘I love listening to your podcast.’”

He has become an expert at connecting with his audience. Over 71,000 people subscribe to his blog, and thousands more follow his social media accounts and download his podcasts.

“Business isn’t B2B anymore, or B2C,” said Flynn, “It’s P2P—person to person,” attributing that insight to Chris Ducker.

marketing management podcast

Pat Flynn’s Smart Passive Income Podcast is currently number 1 in Business: Management & Marketing.

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29 Tools to Enhance Your Business Blog

social media tools

Are you looking for cool blogging tools to enhance your business blog?

The right mix of blogging plugins and widgets can make it easier to blog and also help you achieve your business goals.

To help you keep up with the latest and greatest, we asked a group of blogging pros to share the favorite new tools they’ve recently discovered.

Here are the latest blogging tools adopted by these social media pros.

#1: Lucky Orange

nichole kelly

Nichole Kelly

Arsham Mirshah of Web Mechanix turned me on to Lucky Orange. It allows you to watch activity on your site in real time and play back people’s sessions.

I’ve been using it to watch fall-off and landing page activity. It has heat maps so you can see where people are engaging with your pages, and it even has live chat. You can proactively chat with someone who is on a page and let them know you are there to help or people can reach out to you directly when you have chat online.

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3 Ways Podcasting Can Land You Customers

social media how toHave you thought about using the power of podcasting to gain customers?

Podcasting is becoming a very popular medium.

It gives you access to an immense audience already downloading podcasts from iTunes.

Not only that, podcasting allows you to form a deeper relationship with prospects because they can hear your voice.

They can hear the person behind the website, company or product.

podcast

Find prospects through podcasting. Image source: iStockPhoto.

Below are three ideas to gain new customers, whether you start a new podcast or not!

#1: Choose to Interview Guests Who Are Your Ideal Prospects

Interviewing someone for an hour can start to build a relationship. It also gives you an easy way in the door to a company or person that might be hard to reach otherwise.

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Email and Social Media Marketing Integration: What You Need to Know

social media expert interviewIn this video I interview Christopher Penn, director of inbound marketing at What Counts and co-founder of PodCamp.

Christopher explains the power of email marketing and social media marketing and why you need both of these marketing strategies.

You’ll discover how to integrate social media and email to leverage your content.

He also shares insights into podcasting, the marketing benefits of his podcast Marketing Over Coffee and social media trends your business must be aware of.

Be sure to check out the takeaways below after you watch the video.

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Podcasting Renaissance: Is Podcasting Making a Comeback?

Are you thinking of starting a podcast?

Do you believe podcasts are making a comeback?

Do you find yourself listening to more podcasts lately?

To explore why podcasting may be entering a renaissance period, I interview Mitch Joel for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Mitch Joel, author of Six Pixels of Separation and founder of the Six Pixels of Separation podcast.

Mitch shares his experiences from when he first started podcasting in 2006 to now. You’ll learn why now is a great time to start a podcast and pick up some useful podcasting tips.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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