Are you stuck because of concerns about time commitment, lack of knowledge or production challenges?
There are many ways to approach business podcasting without interupting your schedule, budget and skills.
In this article you’ll discover how three businesses started a podcast and what they uniquely did differently.
Use their examples for inspiration to set up your podcast to fit your particular needs, time and budget, and reap the benefits of creating a personal connection with your audience through audio.
Create a Podcast From Anywhere With Limited Equipment
Do you have the passion and drive to make it happen, but you’re just not sure where to start?
Keep reading for 4 tips to set you down the path of podcasting success.
Podcasting is a unique tool that allows you to deliver relevant, on-demand and targeted content to a massive, worldwide audience.
What’s special about podcasting beyond its reach is that, unlike any other social platform, it allows you to connect with your audience on a personal, one-on-one level during a time when they are looking for hands-free, audio-only content.
“I’ve been able to make a much deeper connection with my audience,” Flynn said. “When I go to conferences, the first thing people who meet me say is, ‘I love listening to your podcast.’”
He has become an expert at connecting with his audience. Over 71,000 people subscribe to his blog, and thousands more follow his social media accounts and download his podcasts.
“Business isn’t B2B anymore, or B2C,” said Flynn, “It’s P2P—person to person,” attributing that insight to Chris Ducker.
Are you looking for cool blogging tools to enhance your business blog?
The right mix of blogging plugins and widgets can make it easier to blog and also help you achieve your business goals.
To help you keep up with the latest and greatest, we asked a group of blogging pros to share the favorite new tools they’ve recently discovered.
Here are the latest blogging tools adopted by these social media pros.
#1: Lucky Orange
I’ve been using it to watch fall-off and landing page activity. It has heat maps so you can see where people are engaging with your pages, and it even has live chat. You can proactively chat with someone who is on a page and let them know you are there to help or people can reach out to you directly when you have chat online.
Podcasting is becoming a very popular medium.
It gives you access to an immense audience already downloading podcasts from iTunes.
Not only that, podcasting allows you to form a deeper relationship with prospects because they can hear your voice.
They can hear the person behind the website, company or product.
Below are three ideas to gain new customers, whether you start a new podcast or not!
#1: Choose to Interview Guests Who Are Your Ideal Prospects
Christopher explains the power of email marketing and social media marketing and why you need both of these marketing strategies.
You’ll discover how to integrate social media and email to leverage your content.
He also shares insights into podcasting, the marketing benefits of his podcast Marketing Over Coffee and social media trends your business must be aware of.
Be sure to check out the takeaways below after you watch the video.
Do you believe podcasts are making a comeback?
Do you find yourself listening to more podcasts lately?
To explore why podcasting may be entering a renaissance period, I interview Mitch Joel for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
Mitch shares his experiences from when he first started podcasting in 2006 to now. You’ll learn why now is a great time to start a podcast and pick up some useful podcasting tips.
Share your feedback, read the show notes and get the links mentioned in this episode below!